Marketing Automation Agency


Marketers want to understand their customers and communicate with them better. But with increasing number of communication channels and diversity of audiences, this is becoming difficult. More and more marketers are now turning to marketing automation solution providers to assist them with managing their marketing automation platforms and end-to-end execution of their campaigns.

Marketing Automation enables businesses to seamlessly integrate multiple marketing channels on a unified dashboard, segment databases into niche audiences, serve personalized communication to your customers, optimize campaigns in real-time and improve your marketing ROI… all this at a click of a button.

How Marketing Automation can help businesses?

Understanding how brands can seamlessly communicate with customers across multiple touchpoints using marketing automation.

Our Marketing Automation Services

Mirum has 9+ years experience in providing Marketing Automation services right from preparing a blueprint for the solution, implementation of the platform, managing the campaigns to providing creative and media support to amplify these campaigns. With over 100+ installations, we have expertise of working with clients across multiple business categories. Here are the bouquet of services we offer our clients.

Solution Architecture

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Our Solution Architects work closely with your Marketing and Technology teams to assess your marketing challenges and IT requirements. Our team then designs a marketing automation solution which is a right fit for you, by adopting the best practices and following the industry guidelines. Finally a solution roadmap is prepared for seamless integration of the marketing automation platform with the client’s existing technology stack.

Solution Implementation

 

Implementation of the proposed solution architecture needs to be effective. We help in implementing the best solutions involving the identification, adaptation, and installation of new and enhanced future-proof business and technical scenarios. Our implementation team works closely with your IT team for installation, integration and migration of the solution with your existing IT infrastructure. Our team follows Agile methodology to deliver a solution which is flawless, rigorously tested and on schedule.

Campaign Management

 

A marketing automation platform is only as good as the campaigns you execute. An effective marketing automation campaign requires diligent planning, timely execution, and a tons of knowledge and insight into the audience you’re reaching out to. We provide end-to-end consulting and campaign management services from planning, execution, tracking, optimization to analysis the campaign.

Creative & Media

 

Media and Creative team works hand-in-hand to run a successful campaign. Our creative team helps in crafting communication which engages the audience whereas the media team helps in maximizing the reach of the marketing automation campaign by tapping into multiple marketing channels.

Why choose Mirum India as your Marketing Automation Partner

An introduction to our Marketing Automation team and what Mirum has to offer.

 

Mirum is a one of the leading marketing automation companies in India and a Salesforce Gold Consulting Partner, with over 9 years of association with Salesforce and 100+ Marketing Automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP. Our marketing automation clientele include the likes of KFC, IDFC, Capital First, Franklin Templeton, Aakash and others. Mirum recently won the “IMC Digital Technology Award 2019” instituted by the prestigious Indian Merchants Chamber, for its pioneering work in the field of Marketing Automation.

What our Clients have to say

FAQs on Market Automation

Marketing automation helps assimilation of customer data and building a single view of the customer. Basis this single view, and an understanding of customers past browsing behavior (our purchase behavior), contextual communication can be crafted. And this communication can then be delivered, at scale, to the customer across multiple digital touch points (SMS / email / social channels / website etc.), creating a very seamless customer experience
CRM (customer relationship management) is the science of ensuring that our customers get served in the best possible manner; and from a marketing perspective get relevant communication, at the right time, on the right digital channel. Marketing automation is a technology platforms that enables this to happen at scale.
The benefits of marketing automation are:
  • Single view of the customer
  • Rich data around customer behavior which enables crafting of personalized and contextual communication
  • ROI on digital spends
Salesforce Marketing Cloud is recognized as one of the world’s most powerful marketing automation tools. Some key features of Salesforce Marketing Cloud are
  • Journey Builder
  • Email Studio
  • Data Studio
  • Social Studio
  • Advertising Studio
  • Mobile Studio
  • Interaction Studio
  • Audience Studio