Social Wavelength is now Mirum India

— Becomes part of Mirum, the global digital agency network

Mumbai, November 7, 2015 Mirum, the new global digital agency created by J. Walter Thompson Company, with a global force of 200+ people, across 20 countries and 46 offices, now extends it footprint to India. As India’s leading social media and digital agency, Social Wavelength, becomes part of this global digital network, it will be known as Mirum India.

Mirum India will be a digital agency rooted in the disciplines of design, innovation, data, marketing and technology that will transform how businesses communicate and grow.

Mirum was created by J. Walter Thompson Company, in January, 2015 whose common values centre on entrepreneurship, passion for technology and creativity. Named after the Latin word for “amazing,” Mirum started out by integrating 11 leading digital agencies including Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden and U.K.), Twist Image (Canada), Lunchbox (U.S.), i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K), Clarus (Mexico) and X-Prime (France). Globally, Mirum is being led by former Digitaria Chief Executive Officer Dan Khabie, who is CEO, Mirum Global and North America.

As an established leader in social media communication and listening services, Social Wavelength has added Digital Media Buying and Real-Time-Market-Research using social conversations to their service offerings.

With digital playing a critical role in enabling businesses to pivot into new directions and explore new opportunities, Social Wavelength, now as Mirum India, will utilise digital technologies and creativity to offer solutions in Business Transformation, Marketing Innovation and Commerce. It will bring in Mirum’s global expertise in the field of technology development (Web / App / Mobile) as well as content production and marketing

Mirum India will utilise digital technologies and creativity to offer solutions in Business Transformation, Marketing Innovation and Commerce.

India is the first new market for Mirum after its initial launch in January 2015. Bringing Mirum to India is part of the strategic growth plan for J. Walter Thompson’s South Asia region. This development comes close on the heels of the recently announced Geometry Global Encompass Network earlier this month that makes it India’s largest experiential marketing network. With Mirum in India, J. Walter Thompson will be the only group to offer a truly integrated solutions to clients.

Announcing the development, Tarun Rai, CEO J. Walter Thompson South Asia says, “I am very happy to announce that J. Walter Thompson South Asia is launching Mirum- an exciting global digital agency network- in our region. I have always maintained that our focus has to be digital and with Mirum India we are the first and only global digital agency network in the country. Together with the entire suite of offerings through our group companies, J. Walter Thompson is in pole position to provide integrated solutions to our clients.”

“We have traversed an exciting journey in this dynamic world of digital media, first as an independent agency– Social Wavelength, and then for the last year and a half, being a part of the J. Walter Thompson network. Now, to become Mirum in India, is to us, like the next big leap, as we join a rock-solid global, full-services digital agency team. We are excited and looking forward to deliver value added proposition to clients in India and worldwide,” said Sanjay Mehta and Hareesh Tibrewala, Joint CEOs, Mirum India


Latin for AMAZING

  • 200+ people
  • 20 countries
  • 46 offices

Mirum is the Latin word for ‘Amazing’ and it reflects the spirit of creating amazing and endless possibilities and looking at creating solutions from a new lens. The launch of Mirum was an integral part of J. Walter Thompson Company’s 2015 strategy to offer global capability that is both competitive and easy to buy. Mirum gives clients access to centres of excellence that exist across the offices and provide an easy way for clients to expand their global marketing via connected teams around the world.

Mirum is a natural progression in bringing together companies that share an entrepreneurial culture, deep understanding of local market needs, and leading-edge technical and creative capabilities.