Healthcare Marketing Services

Healthcare advertising needs specialized communication because decisions made by consumers are based more on facts and consequences. Also, where the rest of the world has advanced in using digital as a medium of communication, healthcare, especially pharma, has just begun taking baby steps. We understand this and have the expertise to provide specific and customized solutions for consumers and HCPs, thus helping you take that leap.

OUR FOCUS

At Mirum, one of our key verticals is Healthcare, and Mirum Health – is a specialty brand – that we have created for the purpose of delivering end to end, digital first, healthcare communication services across multiple channels of online and offline media. We are currently working with some of the top healthcare providers in the country. 

“We take pride in combining technology and creativity to create wonders”.
Healthcare communication is on the verge of a phenomenal transformation. While the landscape of healthcare marketing is evolving rapidly, and we are here to help healthcare marketers in their quest for brand success by providing “Digital First” communications solutions across the healthcare industry.

OUR EXPERTISE

“In an industry of convergent thinking about the “right way” to communicate about health, diseases, and treatments, we celebrate divergent and uninhibited thinking.”

We understand the difference in communication and the communication medium needed for healthcare audiences. Our highly specialized team is backed with domain understanding and expertise.

With deep understanding of technology, platforms, media, regulation, behavior, habits and attitudes we help healthcare brands identify opportunities to be heard. We passionately work with our healthcare clients to stay relevant, stay recent, stay responsive and maximize their ROI.

 

Our Services

Branding

  • Brand / Corporate Identity
  • Branding Guidelines
  • Brand Footprint
  • Brand Creative
  • Study Branding

Consultation

  • Branding & Positioning Concepts
  • Communication strategy – HCPs, Patients, Caregivers, Consumers, Reps
  • Creative Strategy
  • Content creation
  • Market Understanding
  • Research & Analytics
  • Media strategy

Campaign Planning

  • Content and Creatives
  • Brand Launches
  • Customized Campaigns for Stakeholders –Physicians, Patients, Paramedics, Caregivers, Pharmacists, etc.
  • Data-Driven Digital Media Planning to Drive ROI & Competitive Edge
  • Media Planning

Content

  • Customized Content for Patients, Paramedics, and Physicians
  • Multilanguage Translation
  • Short and Long Format SEO Content
  • Website Content Management
  • Tablet Communication
  • Scientific Videos
  • Brand Films
  • Motivational videos for MRs

On-ground Insight Mining

  • Therapy Behavior
  • Brand / Molecule Perception
  • Concept Testing
  • Therapy Trends
  • Category Sentiments

Digital Strategy

  • Research
  • Planning
  • Social Listening
  • Engagement

Digital Marketing

  • Digital Asset Creation
  • Content Marketing
  • Search Engine Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Partnerships and Digital Outreach
  • Influencer Led Advocacy

Events, Seminars & Sessions

  • Branding & Associated Initiatives for Events
  • Multi-channel Event Promotion Campaigns
  • Thought Leadership Programs with HCPs
  • Medical Conference Planning
  • Event Planning & Execution
  • Webinars, Podcasts, and FB Live Sessions

Digital Tracking and Analytics

  • Online Reputation Management
  • Real-time Online Sentiment Tracking
  • KPI Driven Analytics Reporting
  • Real-time Dashboards

Our Select Work

LISTERINE

The brief: To create social conversation and digital engagement around the importance of Mouth Fitness.

What did we do: Position Listerine as a part of having a Healthy Lifestyle using health and wellness category influencers. These Influencers were avid users of Listerine and trusted our product being a right fit for them.

The influencers created content in video format highlighting the efficacies and importance of Listerine in their daily routine to reach out to the right target audience. Influencers posted the videos using the hashtag #BeListerineClean.

What we achieved: The campaign achieved 0.37 Mn impressions across Instagram. The delivered reach was above the industry standard of 8% to 15%. Overall the campaign garnered high engagements and reach basis the industry benchmarks.

ENTEROGERMINA

The brief: To build a community of mothers who trust Enterogermina for their child’s gut health.

What did we do: To identify the right set of mommy bloggers in order to tackle the concerns faced by mothers. We also used parenting portals to enhance the impact.

We facilitated a blogger meet that focused on addressing the queries they had via a healthcare expert via an interactive session that helped in understanding the product features better.

What we achieved: Mom Bloggers participated in this activity total reach obtained during the activity is 78k + the engagement for this activity was 10k+

INDIAN REDCROSS SOCIETY

The brief: To create the First ever Online Blood Banking Platform analogous to Banking

What did we do: We created a website and a mobile app to make people deposit, withdraw & transfer blood as & when required. The entire process was done in a similar way in which a banking system functions thereby establishing a direct connect with users.

What we achieved: 152,000+ Blood Banking Accounts
132,000+ Blood Units Donated

Our Clients

Apollo Hospitals
Frisium
Primosa 1000
DePura Cal
allegra
Depakote
Enterogermina
Combiflam
Johnson & Johnson
Aubagio
Dr. Batra's
Listerine
Indian Red Cross Society
Benadryl
CoQ
Valparin