Our Story

We don’t write Destiny, it is Destiny that writes us

Our story so far has been a joyride across the digital landscape. We started our journey in 2009 as Social Wavelength – a Social First Digital Agency. In 2014, we joined the WPP Group. Later in 2015, we became a part of Mirum, WPP’s Global Digital Agency and rechristened as Mirum India. We work with some of the largest brands and companies in the world to help them embrace Digital platforms. We do this in a manner that is strategically aligned to help these organizations achieve their business goals. Approaching our work in this manner, is in our DNA.

Our Jt. CEOs and co-founders, Sanjay and Hareesh, between the two have the deepest understanding of the online consumer, as well as extremely strong business experience – a truly transformative combination – something that our clients have come to rely on, for their businesses. Mihir, our third co-founder comes from a technology background. Very early on though, he recognized digital technologies for what they were – a tectonic shift in how the world would work. Over the years, at Mirum India, we have built what is without a doubt our biggest asset. A team of highly motivated, creative and client-focused professionals. Together, we have partnered with a diverse set of clients, across industries, to help them achieve their business goals. After completing 10 years in the industry, Mirum is now counted amongst the leading Digital Solutions Agency in India providing services across Creative, Content, Technology, Social Listening & Marketing Automation domains.

Mirum India is like an old wine, gets better with age. Cheers!

Our People

Sanjay Mehta
Joint CEO

Sanjay Mehta is a Bachelor of Engineering from VJTI (Univ of Mumbai) and M.S. in Electrical and Computer Engineering from the University of Southern California. Sanjay spent the first 10 years of his career in traditional engineering businesses, and thereafter co-founded Homeindia.com, one of Indias earliest ecommerce portals, selling ethnic Indian ware to global consumers. After exiting Homeindia, Sanjay spent about 1.5 years as COO of Compare Infobase Limited, before co-founding Social Wavelength.

Hareesh Tibrewala
Joint CEO

Hareesh is a Bachelor of Engineering from VJTI, University of Mumbai and a Master of Science from the University of Southern California, USA. He started his career with IFCM Counsellors, a human asset management company. In 1997, he co-founded Homeindia.com, one of India's first e-commerce sites. After exiting Homeindia, Hareesh was President with Jesons Industries for 1.5 years, before co-founding Social Wavelength.

Mihir Karkare
Executive Vice President

Mihir has been an early adopter of social media technologies with a particular interest in how social media is changing Big Business. He comes from a background of developing enterprise grade solutions for the web, desktop and mobile platforms. He brings to the table an understanding of the pulse of the social media and the technologies that enable it.

Naila Patel
Executive Creative Director

With over 10 years experience as a visualiser & creative head, Naila is responsible for the creative side of Social Wavelength. She has worked with some of the best in the past- Communicate2, IB&W & R K Swamy to name a few.

Almas Mistry
Associate Director - Martech

Almas is a Bachelor of Engineering from MIT, Pune University and has 13+ years of experience with strong exposure to application development life cycle and project management. She has expertise in onsite-offshore execution model via borderless collaboration and has handles clients across USA, UK and APAC. She is proficient in handling huge enterprise level applications with large team using global development model with SCRUM methodologies.

Amarjeet Thakur
Senior AVP & Marcom

With over 10 years of experience in advertising, communications and media planning, Amarjeet brings his vast experience in the digital world to Social Wavelength. He currently leads the digital team that conceptualizes and executes innovative digital marketing methods to meet brand objectives.​

Srikant Subramanian
Director of Business Development

Srikant is responsible for the impressive list of clientele at Social Wavelength. His experience of over 7 years, along with his efforts and flawless people skills, enables him to smoothly manage teams across technology, marketing & sales.

Kalpesh Patel
Director of Martech

Kalpesh has over 19 years of experience working in both product and service companies in software domain. His experience in leading teams of software engineers and project management skills helps Social Wavelength in executing technology oriented digital projects in a timely fashion.

Kishor Shembekar
Creative Director

Kishor has Graduated from L S Raheja School of Art, and have more than 18 years of experience in the advertising industry. His association with international networks like JWT & Dentsu have helped him pursue brand building ideas based on consumer insights. During his long career, he have worked on many recognized brands - Tata Docomo, Pepsi, Bharat Benz, Park Avenue, Skechers, Thomas Cook, .. to name a few.

Sanjay Birje
Director of Finance

As AVP- Finance and Accounts for Mirum India, Sanjay looks after Finance & Accounts, Legal, Secretarial and Compliance functions.anjay is a member of Institute of Chartered Accountants of India (ICAI) and Company Secretary from Institute of Company Secretaries of India (ICSI). Prior to joining Mirum, Sanjay has worked with some of the leading organisations like National Stock Exchange of India Ltd, Ogilvy & Mather Private Ltd. Sanjay has over 10+ years of working experience in service industry. He is passionate about learning new & innovative things

Sunil Nair
General Manager - SMCC Operations

Sunil is a graduate in Engineering from TSEC Mumbai. He is a specialist in Operations and Customer Experience with a work experience of 14 years in the Telecom sector. He brings to the table expertise spanning across Customer Lifecycle Management, Omni Channel support, Process Migration, Efficiency Projects, NPS strategy, Client management, and P&L management.

Arvind Nair
Regional Director

Arvind is an experienced digital strategist who has led strategy/innovation for some of the leading digital, creative, and PR agencies. Led the development of India digital marketing strategy for some of the top global firms, focusing on changing the ‘traditional’ digital marketing routes to focus on customer-centricity and social engagement. Educated the business teams to understand and identify digital to drive business change and engage customers online.

Chetan Niphadkar
Associate Director - Martech

With Over 10+ years of experience in Digital Publishing and having worked across diverse domains like ECommerce, Market Research and Insurance for over 8+ years, Chetan brings delivery experience of managing large scale operations and client management. He currently oversees the enablement for the team and leads the delivery operations for Marketing Automation team.

Preetam Thingalaya
Director of Media

Preetam is an experienced Marketing Specialist with a demonstrated history of working in the Digital Media Advertising industry. Skilled in Digital Media Buying, Planning and execution, Team Management and Client & Agency Relationship. Preetam Thingalaya comes with more than two decades of experience across agency businesses, including Mindshare, PHD and Hungama.

Mohit Ahuja
Director - brand Strategy & Client Services

An experienced advertising specialist with 2 decades of demonstrated history of working across categories and brands. He is an engineer with a PGDACM focused in Marketing and Advertising from Narsee Monjee Institute of Management Studies. Skilled in Brand Management, Integrated Marketing, Advertising and Marketing Strategy.

Anchal Kapoor
AGM- Human Resources

Anchal has MBA in HR with Mumbai university and has worked across IT, Events and Digital industry with previous experience in companies like Accenture. With over 12 years of experience in all aspects of HR and administration, she currently leads the human resource and administration team with her strong people management and mentoring skills. She introduced impressive process and policy changes that have played crucial role in making Mirum a great place to work for.