Figaro Olive Oil, with its wholesome food tasting session, invited the torchbearers of traditional cooking from all four corners of India to review the recipes and offer their stamp of approval. Will Figaro be able to win the trust of Naanis and Daadis? Let's see
Life lessons like Being resilient, Starting early, Having a goal, It's never too late to begin, Stepping up and Having the right guidance are important principles in life which can also be used as principles for successful investing.
Franklin Templeton | An Early Start - The Marathon of Life
In tune with 'The Marathon of Life' campaign, we created six powerful videos of marathon runners that embody the six vital qualities that one needs to possess to become a good investor - Starting early, Staying resilient, Having a goal, Seeking guidance, Stepping up, and It's never too late to start. This is the story of the 18-year-old Aman Mehla who started early and achieved great many things, and has time to achieve even greater things.
Franklin Templeton | Guidance - The Marathon of Life
This is an uplifting story of Deepak Oberoi who has dedicated his life to motivating others to unlock their full potential. After starting Mumbai Runners in 2012, he is currently training over 150 runners. Deepak has successfully guided hundreds of people realize their goal.
This a motivational story of Manmohan Talwar from 'The Marathon of Life' series. The video portrays how Manhoman has never let age come in the way of his dreams. At the age of 65, he has completed 47 half marathons and aims to complete 100 such marathons. Manmohan a perfect testimony of it's never too late begin.
Franklin Templeton | I am capable of more - #InvestForProgress
The book isn't being judged by its cover anymore but rather by its content today. Women are breaking the glass ceiling in all major sectors in India but somehow are still hesitant when it comes to making financial investments on their own. This video is an ode to these strong, resilient and ambitious women who strive for greatness, it also encourages them to break one more barrier and become financially independent.
Franklin Templeton | Power of Compounding - The Marathon of Life
Compound Interest is the eighth wonder of the world. He who understands it, earns it...he who doesn't...pays it. You may think Compounding works only in the case of investments but believe us it works in life too. This is the story of Anuja Mudda who harnessed the power of compounding in her life! Watch to know how. #TheMarathonOfLife
Franklin Templeton | No Risk. No Rewards. - The Marathon of Life
Willingness to take a risk, is the path to success! What is Risk? It's nothing but a well thought of decision which can bring about a change in one's life and investments. This is the story of Praveen Kumar, an ex-navy commando and a triathlete, who embraced risk at every point in his life and emerged a hero. #TheMarathonOfLife
Amazon India decided to invite the kids to come experience a day in the life of their parents at Amazon India office. The kids got to meet with other employees across all verticals and learn something about each job. The video serves as a quick look at how the day went at their office.
The goal of Amazon India's Women's Day campaign was to encourage all Indian women to #PressForProgress. The video highlights eight different stories of eight women from Amazon India, each with a different life, each pressing for progress in their own unique way.
Amazon India | The right balance by the Amazon woman
This video focuses on Meghna, the category leader at Amazon, as she speaks about the importance of the right balance while focusing on work and its practicality. #PressForProgress
Joti, a social entrepreneur, talks about the importance of taking the first step to start something new. See how she kept chasing her dream and started a new business with a little help from Amazon. #PressForProgress
Amazon India | Managing choices by the Amazon woman
Amazon's very own customer service manager talks about the importance of being independent through an excellent example of making a choice between career and children. #PressForProgress.
AMFI | Independence Day - The real meaning of Financial Independence
This #IndependenceDay, start planning for something you've been ignoring for a while - Your financial independence. #HappyIndependenceDay #MutualFundsSahiHai
AMFI | #ELSSkiPaathshaala | Story # 1 - The Thirsty Crow
Even little efforts can eventually help you achieve big goals. You can choose to invest in ELSS through SIP, to avoid last minute hassles. Go on, be persistent just like the thirsty crow! #MutualFundsSahiHai #ELSSkiPaathshaala
AMFI | #ELSSkiPaathshaala | Story # 2 - The Hare And The Tortoise
Stay the course and reach your goals at your own pace, slowly and steadily. What’s more, you can opt to invest in ELSS via SIP or lumpsum! #MutualFundsSahiHai #ELSSkiPaathshaala
AMFI | #ELSSkiPaathshaala | Story # 3 - The Ant And The Grasshopper
Want to begin a tax-saving investment but have been putting it off? Plan for the tax season well-in advance. Invest in ELSS now! #MutualFundsSahiHai #ELSSkiPaathshaala
For it's International Men's Day campaign, Mutual Funds Sahi Hai wants its audience to change their perception towards men and Mutual Funds. Hence, a series of videos were introduced as a part of the #PerceptionBadlo campaign.
Mutual Funds Sahi Hai urges people to break stereotypes and respect the choices men make. For the International Men's Day campaign, the brand wants to indicate that the time is now to change. This video is a part of the #PerceptionBadlo campaign.
On the occasion of Children's Day, Mutual Funds Sahi Hai wanted to suggest their audience to start investing early for their children's dream, inspiring them to reach their goals.
Life mein agar tax-deduction ke googly ko chauka maarna ho, toh invest karein ELSS mein. This tax-season, we urged everyone to be a hero in their financial journey by asking, ELSS Mutual Funds ke saath aap ka tax #KitnaBacha?
Jab tax-deduction aapke financial planning ko block karein, tackle it by investing in ELSS. This tax-season, we helped the audience understand how investing in ELSS Mutual Funds could help save on tax. This was a part of the #KitnaBacha campaign.
Hard work and hard-earned money, both matter a lot! And to save more of that hard-earned money, we encouraged everyone to invest in ELSS to save on tax deductions and say 'tax kata nahi, bacha'.
Pyaar mein katna is not in our control, but taxes mein kate ya nahi, is! So, this tax season we encouraged everyone to save more by investing in ELSS every month and say tax 'kata nahi, bacha'.
Want to invest in Mutual Funds, but not doing it because you know nothing about it? Worry not, it's not rocket science! Watch how we simplified the concept of Mutual Funds for AMFI. #MutualFundsSahiHai
AMFI | What's the right time to invest in Mutual Funds?
Any time is a good time to start investing in Mutual Funds. You don't have to check your horoscope for that. Watch the video we created for AMFI explaining the same. #MutualFundsSahiHai
There are various types of Mutual Funds schemes which cater to your different needs. Watch our video for AMFI to find out how we educated the audience about it. #MutualFundsSahiHai
Here's how we explained our audience why Mutual Funds is the preferred vehicle of investment for many. Watch this video we made for AMFI to know more. #MutualFundsSahiHai
Here's how Subbu explained the power of compounding to his cousin. Watch our video and just like her you too will understand the concept that might have seemed a little complicated until now. #MutualFundsSahiHai
AMFI | Explaining Systematic Investment Plan (SIP)
Systematic Investment Plan (SIP) is one of the most popular methods to invest in Mutual Funds. You can start investing in Mutual Funds with as little as INR 500 a month. Here's how we raised awareness about SIP with AMFI. #MutualFundsSahiHai
AMFI | Invest in your relationships with Mutual Funds on Diwali
We presented to our audience Diwali's Chota packet, bada dhamaka. our ambitious and adorable Gudiya! Little did she know, that her father's decision to #InvestInRelationships will make her Diwali the happiest!
In the wake of the Covid 19 pandemic, helping our clients speak to and assure their audience was crucial. We did this with a narrative that celebrates the responsibility and sheer bravery displayed by everyday people, healthcare providers and essential workers, who've emerged as the real heroes during these difficult times.
Axis Mutual Fund | The people want to know... #TaxFever
In our first film, Karan, a man in his 20s, is distressed when he sees his HR's reminder e-mail about tax. In the next scene, we see him being interviewed by an emphatic prime time news anchor, who says The people want to know why Karan always waits until the last moment to save taxes. In both our tax season videos for Axis Mutual Fund, we leverage well-known entertainment and pop culture figures and their catchphrases to get our message across.
Axis Mutual Fund | Kuch toh gadbad hai... #TaxFever
In the second film, we see a detective from the Tax Investigation Bureau (TIB), who, along with his team, is investigating Mr. and Mrs. Malhotra a couple who neither plans early for their taxes nor factors in wealth building into their tax plans. The format here parodies well-known detective shows on television which follow a similar format. In both our tax season videos for Axis Mutual Fund, we leverage well-known entertainment and pop culture figures and their catchphrases to get our message across.
A digital film to launch DuPont Corian® Design sub brand Corian® Quartz in India. Corian® Quartz is a premium category product with a look that is inspired by nature; we created a video highlighting this aspect.
We all have multiple best friends, let's admit. But there's one who beats them all! Our moms! During the lockdown, we rediscovered that, didn't we? She's a partner in day-to-day chores. Confirmed company during meals. Ever ready chai partner. A new ear for gossip. Fellow online shopper and fashion critique. This lockdown gave us our first best friend back. This Mother’s Day, let’s promise to never forget that there’s no better best friend than our moms!
Figaro stands for generations passing down their legacies, be it recipes or heirlooms. What if we reverse that this Diwali? What if kids teach their moms or grandmoms how to make their favourite dish? We mean, after all, Children's Day and Diwali are on the same day in 2020! So here, we have Kabir's interesting take on a Diwali delicacy, teaching his mom and grandmother while at it. But is his take entirely different?
Figaro | Recipe of Goodness- Spinach Corn Cheese Spring Roll
Indulge in wholesome recipes made in the goodness of Figaro Olive oil. Just choose your favourite ingredients and get ready for a mouthwatering experience. #SimplyChooseFigaro
Figaro | Recipe of Goodness- Apple Cinnamon Almond
Embrace festive togetherness with the delicious goodness of Figaro Olive oil. Create mouthwatering traditional delicacies and savour every bite of it. #SimplyChooseFigaro
Relish wholesome recipes made in the goodness of Figaro Olive oil. Just choose your ingredients smartly and get ready for a hearty cooking experience. #SimplyChooseFigaro
A 'New India' awaits. One that is raring to move forward with every step you take towards a better future, with every step you take to Reach For Better.
The pandemic has been tough on all of us. But for the visually impaired it has been rather difficult. This is because most of the things they do, depend so much on touching and feeling their surroundings. Greenlam Antivirus Laminates and Compacts were designed to build safer spaces for all, so that everyone could carry on living without worrying about safety & well-being in this #NewNormal. This is how Mirum India brought the entire idea to life!
Tax can distract you from your goals. But, investing in ELSS Schemes can help you save tax, create long-term wealth and focus on your goals. #DontTaxJustRelax
HDFC Mutual Fund | Is Tax Giving You Sleepless Nights?
Tax can give you sleepless nights. But, investing in ELSS Schemes can help you save tax, create long-term wealth and enjoy a good night's sleep. #DontTaxJustRelax
When times are trying, and future is bleak, we seek reassurance and hope. In the light of CoViD-19, we wanted to build our audience's confidence and create a positive mindset for the future. Keeping the tone inspirational and empowering, we encouraged our audience to use this time well, so that they can come back stronger tomorrow.
HDFC Mutual Funds | International Travel Ka #KyaPlanHai
If you are seeing big dreams of travelling the world, you need a financial plan that will support your goal. So, whether it's international or domestic travel, you can now kick-start your financial journey with a Systematic Investment Plan.
We all dream of upgrading to a bigger, better and faster car. But, many times we get discouraged looking at the cost. A Systematic Investment Plan will not only help your finances stay on-track but also will help you achieve your dreams. Begin your financial journey here.
Whether it's getting a new phone or a house, we always seek to upgrade our lives in some way or another. And many times we make the mistake of believing that our goals are unaffordable or unachievable. But, a strong financial plan can not only help you stay on track but also help you achieve goals together. Begin your journey with a Systematic Investment Plan today.
Despite the lack of patience, millennials still crave to upgrade their lifestyles. Whether it's getting a new phone, or even upgrading to better pay they are restless for wanting more. But most people forget that success isn't a destination. It's a process that teaches you to endure the ups and downs. Just like investing. So, start your journey with us, because at the end, the rewards are #WorthTheWait
Listerine | Don't let cavities keep you from what you love. #SwishDontMiss
Teeth and gum problems can keep you from things you love. It makes you miss out on important things like your favourite foods. And in this day and age of online food ordering, Cavities & Gum problems can act as villians. This feeling of FOMO is what we wanted to tap into with our campaign #SwishDontMiss. If one takes preventive measures like swishing with Listerine after brushing, then one doesn't need to miss out on anything.
Getting a healthy mouth is more than just brushing. Take a little extra care to achieve it because healthy eating starts from a healthy mouth. Don't just clean, #BeListerineClean
Getting a healthy mouth is more than just brushing. Take a little extra effort to achieve it because a healthy body deserves a healthy mouth. Don't just clean, #BeListerineClean
Mumbai Mirror vividly portrayed the 7 Islands of Mumbai by creating a series of their landmark reflections as interesting print innovation. To showcase the same, we created a video which highlighted the mirror reflection theme to reflect on the history of Bombay and showcase the location in its full glory.
To launch the new wearable tech brand in the market, we ditched the regular product-centric rout; instead, aimed to establish the attitude and persona of the brand. The video has been conceptualized, scripted and created in-house.
Sanofi Pasteur and Chhota Bheem join hands to spread awareness on flu. Mirum is happy to be a part of this initiative, educating mothers on the importance of flu vaccination with 'Stop Flu'! Take the pledge too.
Shoppers Stop | RIP the designations with denims to work
vIn the corporate culture, dressing is often dull and boring with denims being considered inappropriate. We took this opportunity to come up with 'Denim Nation' - a space where everyone embraces denims in their own unique way and lets their designations rest in peace forever to bring about a total upheaval.
SOS Children's Villages of India | #NoChildAlone campaign
SOS Children's Villages of India is an independent, non-governmental, social development organization that has pioneered a family approach to the long-term care of orphaned and abandoned children in India.
This approach is based on four principles: Each child needs a mother, and grows up most naturally with brothers and sisters, in their own house, within a supportive village environment.
To spread awareness about the same and to get people to donate towards the cause, Mirum India launched the #NoChildAlone campaign for SOS Children's Villages of India. This was the launch video of the campaign where the children themselves told the story of how an SOS village changed their lives for the better.
Every organisation is defined by its culture, purpose and values. This video takes a look at what makes Sterlite Power what it is, taking us through its ethos and spirit.
Amazon India decided to invite the kids to come experience a day in the life of their parents at Amazon India office. The kids got to meet with other employees across all verticals and learn something about each job. The video serves as a quick look at how the day went at their office.
AMFI's collaboration with Indian Super League (ISL)
We created a video for ISL, congratulating Chennaiyin FC for winning the league. AMFI's tie-up with ISL helped us to educate people about Mutual Funds in Football lingo.
#AurEkKadam: A Women's Day Initiative for AMFI | An Avid Adventurer
There's no boundary when it comes to a determined woman. This is what makes them the strong individuals that they are. Yet, when it comes to financial planning decisions, some hesitate. On Women's Day, we urged them to take the step towards financial freedom. #AurEkKadam
In the marathon of life, women are in leading positions. But in financial planning, some prefer to take a step back. On Women's Day, we came up with an initiative for AMFI to push the ladies in our lives into the forefront of financial planning with #AurEkKadam.
#AurEkKadam: A Women's Day Initiative for AMFI | A Businesswoman's Tale
From their first job in a leading organization to leading their companies to success, women have done it all. Yet, when it comes to making decisions about investments they take the back seat. On the occasion of Women's Day, we encouraged our women to take #AurEkKadam towards their financial planning with this video for AMFI. #AurEkKadam
Financial Aazadi With Jan Nivesh - An initiative from AMFI and ET Now
We celebrated India's financial awakening with Jan Nivesh, an initiative by AMFI and ET Now to empower every Indian. With Jan Nivesh, we encouraged people to pledge a day's income in Mutual Funds, every month.
#MatchDayWithYorkie is a dream come true for all football fanatics. With social distancing fast becoming the new normal, fans got a chance to have a long and hearty interaction with former Man Utd striker Dwight York. What’s more? They got to compete with the legend in simple football tasks, learn new insights and understand what inspires the legends to become who they are.
From our favourite food to uplifting our mood, what would we do without our moms! And can you imagine what the lockdown would be without her? Can't thank them enough! Happy Mother's Day from Bertolli!
Now here's a fitting tribute to our mothers and grandmothers- can each one of us care for an aged neighbour this lockdown? Figaro urges you to celebrate Mother's Day a different, thoughtful way!
Greenlam Laminates | Manifesto Video for Design Divas
Decowood Design divas establish the stage for women to be the frontrunners in the design spectrum by recognizing and rewarding those with a flair for design. It provides the platform to turn imagination into reality for all the divas who come from different walks of life. With their rich experience in architecture and interior design, they get to showcase their talent and create magic with their vision.
A conceptual video inspiring interior decorators & architects to design ahead of time and create a masterpiece with Greenlam Laminates' Stone Marble Collection.
From a basic putty-finish to beautiful arterior, watch how Greenlam Laminates' Stucco Collection carves a path for budding interior decorators and inspires them to create Arteriors.
'High-gloss Laminates reflect your best self' - with this concept, we created a video for our client Greenlam Laminates and showcased their range of Hi-Gloss Surface Decor artfully in an International Exhibition.
A conceptual video inspiring interior decorators & architects to design ahead of time and create a masterpiece with Greenlam Laminates' Stone Marble Collection.
From a basic putty-finish to beautiful arterior, watch how Greenlam Laminates' Stucco Collection carves a path for budding interior decorators and inspires them to create Arteriors.
Hero Electric wanted to send its audience a positive message about the coming new year. Mirum India created a video that spoke about the need to start things with a purpose that would make the world a better place for everyone. Using #SmartBeginnings we urged the audience to make the right choices in 2021, switching to electric mobility being one of them.
AMFI | MD and CEO of SBI Funds, Mrs. Anuradha Rao on Mutual Funds
Hear what Mrs. Anuradha Rao, Managing Director and CEO of SBI Management Pvt. Ltd. has to say about regular income and Mutual Funds in association with AMFI.
AMFI | President of Franklin Templeton, Sanjay Sapre on Mutual Funds
From the right time to invest to the benefits of staying invested for a long time, Sanjay Sapre, President, Franklin Templeton spoke to us about planning a retirement fund.
Franklin Templeton | Reach for Better with Vikas Gondal
Vikas Gondal, Founder and CEO of GOQii, talks about his life mantra and what inspires him to create innovative games to bring a positive change to Reach For Better.
Franklin Templeton | Romance with Risk - Dr. A Velumani
There is something about risk-takers that sets them apart from the status quo. They don't follow the benchmarks set by others. They aim to reach higher and for the better, and in the process, end up creating history. This is the story of one such legend who started his journey in a tiny village in Tamil Nadu and ended up making headlines at the National Stock Exchange.
With the goal to encourage our audience to become financially independent and participate in our contest, we created videos asking people what #FinancialIndependence means to them. Here's Anshini Jhaveri, a young entrepreneur, sharing her meaning of #FinancialIndependence.
One of the interview videos from the #FinancialIndependence contest series. Here's Yunus Zummer, an IT Consultant sharing what #FinancialIndependence means to him.
Pride of Cows | POC testimonial video Ranveer Brar
Another video from the testimonial series of Pride of Cows 6th Anniversary celebration. In this video, we had celebrity chef Ranveer Brar, a long-time customer of Pride of Cows, to share his experience and wish Pride of Cows on their anniversary.
In most of the households, a father figure is someone who burnt the midnight oil for our future, as we slept peacefully. But whenever they were around us, they made sure that they made up for the time they couldn’t spend with us. Sometimes they did this by narrating bedtime stories about the heroic prince and princess. Therefore, we expressed our gratitude towards them with a bed-time story where HE is the hero and his all grown up prince/princess is living a happily ever after… thanks to his selfless hard work.
This Onam, we decided to bring in the importance of a disciplined approach for a strong financial future. The harvest festival can be a significant day to start one's investment journey.
This Janmashtami, we wanted to highlight the importance of a goal-based approach to the audience. To help them get closer to their dreams, just like the Handi.
This Father’s Day, MFSH wanted to convey to the young audience the importance of non-traditional investment avenues and how older generations can benefit from it. In terms of investments, parents often miss out on planning for their own future. Hence, showing concern for a parent’s well being by helping them reach their financial goals through an SIP.
We often see the end of January as the end of New Year's resolutions. The team emphasized a resolution that would help improve one's financial health, which would help them achieve bigger life goals. Therefore, their investment journey can be as simple as starting an SIP in Mutual Funds.
Talking a pop-culture icon and talking about it through the brand is one of the most popular ways of connecting with millennials. For the latest release of Star Wars: The Rise of Skywalker' movie, we focused on building Mutual Fund awareness by linking them with well-known Star Wars characters. We used various characters and their traits to describe what kind of Mutual Fund investor he or she would be.
People are now moving to digital for everything. Be it shopping, paying bills, networking, learning and so on. It was essential for us to meet our audience where they were and inform them about the modern way of investing in an interesting way. During Christmas, we introduced Modern Santa. A Santa who no longer follows his traditional way of gifting, but is now way more advanced than what we expected. In conclusion, encouraging the audience to move from traditional investments to modern investments i.e. Mutual Funds.
Diwali is an occasion that is celebrated with family and loved ones.We encouraged our audience to invest in relationships, spend time with them in person, rather than spending it virtually.
It is a known fact that independence did not come easily to India. When we celebrate Independence Day each year, we do it respecting and honouring the struggle of millions of people. In this video, Mirum implied that no matter your ups and downs, be ready stick it out during challenging times.
After winning her 5th gold in a month, Mirum paid Hima Das a well-deserving tribute on National Sports day and represented her entire journey through an animated video.
AMFI | Ownership of investments after investor's death
The video comprises a summary of the important steps to keep in mind once an investor passes away, and the process regarding the ownership of the investments.
AMFI | Choose the investment that suits you for the long term
The video focuses on the benefits of staying invested in the long run. In spite of ups and downs, once should consider the power of compounding while being invested.
AMFI | Seek expert's help for your investments because Jitne Muh, Utni Baatein on Dussehra
They say #JitneMuhUtniBaatein! But we said that don't let the chaos of other's opinions stop you from investing for your goals! Win over all the confusion by seeking guidance only from an expert! Start with www.mutualfundssahihai.com
A brand new jingle from Mutual Funds Sahi Hai which encouraged our audience to ho ho hope high for 2019! With warm greetings we asked them to start planning for the new year because 'tis the season.
AMFI | New Year, New Resolutions to get closer to your dreams.
New year, new dreams. And one can give wings to their dreams by planning for it with Mutual Fund investments. Invest smartly and let 2019 be your year!
AMFI | Presenting the most unique Republic Day parade
Mutual Funds Sahi Hai brings to you The Financial Freedom Parade. Watch the video to know how we personified different Mutual Funds and educated the audience about them with our parade.
Axis Mutual Fund | ELSS ke saath likhiye apni #TaxKiNayiKahani
It’s time to move on, from a difficult year and from our age-old excuses of not making tax-saving investments on time. It’s time to make a change and write your #TaxKiNayiKahani with ELSS. After a difficult 2020, we wanted people to make one more important change in their new normal. A change which would help them plan their finances better. And that's the message we wanted to convey to all taxpayers through this video and campaign.
Axis Mutual Fund | Axis Global Equity Alpha Fund of Fund
We created this explainer video to illustrate how a global fund can add value to an investor's portfolio. Axis Global Equity Alpha Fund of Fund, launched on 4th September, is one of Axis Mutual Fund's most successful NFOs.
This Halloween, Bertolli joined the celebrations by urging everyone to make healthy choices by switching to Bertolli olive oil. Bertolli olive oil zero guilt!
Danfoss solutions ensure that food reaches us fresh, just the way it is meant to be - from farm to fork. This is the thought that we celebrated on the harvest festival of Pongal.
Women rarely discard pretty things. They will always find a way to have it in their home. Recycling and upcycling come very naturally to them. The new Figaro 2 litre can is one such pretty thing that some women love to hold on to. This Womens Day, we show you 3 interesting ways to reuse the lovely can. How would you do it?
Franklin Templeton Academy App is a platform that offers you access to modules on various topics, offers you certification for the courses and encourages you to know more with its special features.
Franklin Templeton | Don't Blink - Perspectives 2019
Perspectives 2019 is here! Join us in celebrating #25YearsOfWealthCreation over the next 2 days with insights from illustrious personalities, only at #FTPerspectives 2019.
When art and technology come together, expect something magical. Greenlam Laminates - Asia's largest laminate manufacturing company launched its newest collection 'Greenlam Expressions 2017' on Blippar - the world's Leading Visual Discovery App and made the world sit back and explore the first intaractive shade-card.
Another Launch video created for Greenlam Sales Personnel, making them aware about the use of Blippar App for the new collection - Greenlam Expressions 2017 and preparing them for the digital age.
Right from the start, our fathers have been instrumental in instilling our values about money and life. This Father's day, we honour the men who have led by example and stood by us throughout. #HappyFathersDay
Do you, like Bachat Singh, find yourself counting every penny before filing taxes? Consider ELSS. With dual benefits of tax saving and long-term wealth creation, you don't need to fret over your finances anymore.
Through this video and the campaign #HarSafarElectric, we encourage people to be part of a legacy. The legacy of doing good for themselves and our planet.
Through this video and the campaign #HarSafarElectric, we wanted to bring out the message that Hero Electric is not just a brand that makes transportation convenient for us. But, it is also a brand that celebrates our everyday journey by being our perfect travel companion.
Hero Electric | Har safar khoobsurat, Hero Electric ke saath
#HarSafarElectric celebrates every individual who switches to a greener, energy-efficient transport. Because, when someone chooses to ride a Hero Electric vehicle, they don't just ride a bike, they contribute towards making our planet greener, happier and healthier.
For brands, individuals and educational institutions, carrying out surveys can be a long-drawn process. Digital Survey makes the entire process simple, and provides access to data on a real-time basis.
Digital-savvy institutes are rising above the competition and attracting students at all levels. Prep Test provides data-driven testing solutions to institutes to help them surge forward.
The client created a new jingle for their brand and wanted to share it across their social media platforms. To do that, we created a video highlighting all their current projects and offers, incorporating the jingle in the video.
The client wanted a video to highlight the main USPs of Serein, a Tata Housing project. We came up with an animated video focusing on the 6 primary benefits of living in Serein.
The client created a jingle for their Serein project and wanted to share it across their social media sites. We created an animated video in sync with the lyrics of the jingle.
Before the launch of their Rio De Goa project, the client wanted to post a teaser to build hype around the project. To do that, we created an animated video, embracing the Goa spirit with the theme #longestweekendever.
The video was created on the achievements of Yamaha R15 as one of the most successful bikes in the Yamaha range. Displayed are the list of all awards won by Yamaha R15- creatively portrayed by Mirum.
Here's how we encouraged our audience to go from Mutual Funds Nahi to #MutualFundsSahiHai. Presenting our case study for AMFI that raised awareness about Mutual Funds among audience across the nation. Watch the video to know how we achieved our goal.
Our Campaign - #MutualFundsSahiHai was a massive hit across all the digital platforms. Watch the entire video to know more about our initiative for AMFI.
Here's how we created a strong BharatBenz community on social media and broke the stereotypical ways, the commercial vehicle brands interact with stakeholders.
Franklin Templeton | The Marathon Of Life 2.0 - Case Study
To educate the investors about complex concepts like the power of compounding, diversification of portfolio and taking risks using the marathon as a metaphor via powerful storytelling with 3 powerful marathon runners.
Franklin Templeton | Invest For Progress - Case Study
Women in the country have taken a step towards empowerment, but their families also need to take a step in the right direction to make them feel empowered. For Women's Day, Franklin Templeton narrated the story of a family, that empowers a working woman, to not just learn to earn, but also learn to invest.
Franklin Templeton | The Marathon Of Life - Case Study
People are now moving to digital for everything. Be it shopping, paying bills, networking, learning and so on. It was essential for us to meet our audience where they were and inform them about the modern way of investing in an interesting way. During Christmas, we introduced Modern Santa. A Santa who no longer follows his traditional way of gifting, but is now way more advanced than what we expected. In conclusion, encouraging the audience to move from traditional investments to modern investments i.e. Mutual Funds.
With the staggering numbers of influenza-related deaths, the need to highlight the severity of this illness was dire. This was an award-winning integrated campaign covering the spectrum of digital, television, in-clinic, languages, doctors and mother bloggers to drive widespread awareness.
This Greenlam digital film revolves around a tricky situation we have all faced at work. 'Urgent Changes', a term that renders horror in the minds of any weary team eagerly waiting to wrap up their day, are required to be sent on the Diwali Eve. But this particular team prides itself on thinking outside the box. What ensues is true testament of leadership and team work to ensure everybody gets to go home for Diwali and celebrate with their loved ones, as Greenlam believes that Diwali is a time to celebrate at home and also a time to celebrate your beautiful home!
Sanofi Pasteur and Chhota Bheem join hands to spread awareness on flu. Mirum is happy to be a part of this initiative, educating mothers on the importance of flu vaccination with 'Stop Flu'! Take the pledge too.
Getting a healthy mouth is more than just brushing. Take a little extra effort to achieve it because a healthy body deserves a healthy mouth. Don't just clean, #BeListerineClean
Life mein agar tax-deduction ke googly ko chauka maarna ho, toh invest karein ELSS mein. This tax-season, we urged everyone to be a hero in their financial journey by asking, ELSS Mutual Funds ke saath aap ka tax #KitnaBacha?
Jab tax-deduction aapke financial planning ko block karein, tackle it by investing in ELSS. This tax-season, we helped the audience understand how investing in ELSS Mutual Funds could help save on tax. This was a part of the #KitnaBacha campaign.
Franklin Templeton | Power of Compounding - The Marathon of Life
Compound Interest is the eighth wonder of the world. He who understands it, earns it...he who doesn't...pays it. You may think Compounding works only in the case of investments but believe us it works in life too. This is the story of Anuja Mudda who harnessed the power of compounding in her life! Watch to know how. #TheMarathonOfLife
Franklin Templeton | No Risk. No Rewards. - The Marathon of Life
Willingness to take a risk, is the path to success! What is Risk? It's nothing but a well thought of decision which can bring about a change in one's life and investments. This is the story of Praveen Kumar, an ex-navy commando and a triathlete, who embraced risk at every point in his life and emerged a hero. #TheMarathonOfLife
The pandemic has been tough on all of us. But for the visually impaired it has been rather difficult. This is because most of the things they do, depend so much on touching and feeling their surroundings. Greenlam Antivirus Laminates and Compacts were designed to build safer spaces for all, so that everyone could carry on living without worrying about safety & well-being in this #NewNormal. This is how Mirum India brought the entire idea to life!
Axis Mutual Fund | #HarSapnaKaroApna (Dream Wedding)
Many parents want a flamboyant wedding for their children, but they worry about the expenses. Watch how Sapna helps a couple plan for an extravagant wedding with mutual fund investing.
A big house, an open balcony, a seaside view; what a dream to own a home like this. Watch how Sapna helps this couple plan for their dream home with mutual fund investing.
Axis Mutual Fund | #HarSapnaKaroApna (Dream Retirement)
Everyone has to retire someday, but some aspire to have a dream retirement. See how Sapna helps a person plan his desired retirement with mutual fund investing.
Axis Mutual Fund | #HarSapnaKaroApna (Dream Vacation)
Everybody fantasises about a fabulous dream vacation...but will it just be a dream?? Watch how Sapna guides a person in bringing his travel dreams closer to reality with mutual fund investing!
AMFI | Investing with Confidence Sahi Hai | Happy Diwali
In this series of light-hearted digital films, we use funny and nostalgic Diwali moments as frameworks to share pieces of wisdom about investing in mutual funds. In this one, we show how even in matters of investing, as in life, there will be many naysayers who will pull us back. But oftentimes, a little confidence in ourselves delivers.
AMFI | Regulated Investments Sahi Hai | Happy Diwali
Everyone hates “Phuskees”, especially when we’ve put our money into them unknowingly. This film, part of a series sharing pieces of wisdom about investing using funny and nostalgic Diwali moments, reminds us that only regulated investments, like mutual funds, can help us avoid “Phuskees” in real life.
AMFI | Different Funds for Different Needs Sahi Hai | Happy Diwali
In this light-hearted film, part of the series of Diwali films for Mutual Funds Sahi Hai, we remind everyone that there are different funds for different financial tastes just like there are different favourites among different people when it comes to Diwali delicacies.
AMFI | Well-informed decisions lena Sahi Hai | Happy Diwali
Some investments that promise we’ll get rich quick, often also bring with them unknown risks. Exactly what this film dramatizes as part of the series of films sharing pieces of wisdom about investing using funny and nostalgic Diwali moments.
Embarking on a new investment journey is much like starting a new job in a different city. But with the Risk Profiler and the Risk-o-meter, it's time to think, understand, and take a #SochaSamjhaRisk
Axis Mutual Fund | #SochaSamjhaRisk (Workout Routine)
Just as you strive for the right balance in your workouts, the Risk Profiler and the Risk-o-meter aid you in making informed investment decisions and embark on your financial journey with a #SochaSamjhaRisk
Axis Mutual Fund | #SochaSamjhaRisk (The Right Diet)
Just like you check the nutrients of your food for a healthy lifestyle, evaluating a fund's risk with Risk-o-meter and your risk appetite with Risk Profiler helps you to take a #SochaSamjhaRisk
Axis Mutual Fund | #SochaSamjhaRisk (Online Shopping)
When shopping online, we check the product details thoroughly before making a purchase. Similarly, understanding a fund's risk with Risk-o-meter and your risk appetite with Risk Profiler helps to take a #SochaSamjhaRisk when starting to invest.
Strong OR Beautiful nahi, Strong AUR Beautiful. #YoungSoch
Convention says, beautiful women and sports don’t make a great pair. We beg to differ. It is the age of beauty with substance. This film, part of the #YoungSoch campaign, shows how it is now the age of strong AUR (meaning AND in Hindi) beautiful.
Gone are the days when women would coil up coyly when complimented on their beauty. Now they accept compliments with humility, grace, AND confidence. This film portrays this confidence in a cute way. This is the new #YoungSoch, a digital campaign by Santoor.
Beauty conventions say you can only dress up when there is an occasion. But that's old thinking. This film, part of the Santoor #YoungSoch campaign, asserts that you can be beautiful when you feel like it.
There is an old belief that beautiful women should shield their beauty from the world lest you attract the ‘evil eye’. Santoor says, why shield when you can embrace your beauty and inspire the world to do so as well! This is what the #YoungSoch campaign is all about.
Your money could be feeling beaten up and you don't even know it! What if it could speak and tell you how it really feels?? Watch this film that was part of the relationSIP campaign for Mutual Funds Sahi Hai where money finally speaks up.
Are you taking your money for granted? What if it could speak and tell you how it really feels?? Watch this film that was part of the relationSIP campaign for Mutual Funds Sahi Hai where money finally speaks up.
Does your money have a lot of pent-up energy? What if it could speak and tell you how it feels?? Watch this film that was part of the relationSIP campaign for Mutual Funds Sahi Hai where money finally speaks up.
Mutual Funds Sahi Hai celebrated Father's Day this year with a film under the relationSIP campaign. It celebrates fatherhood in all its different hues and the effort that a father puts when a baby is on its way. Watch this heartwarming film with a beautiful twist in the end.
AMFI | Love, Responsibility, Planning - A Perfect Gift
Building meaningful relationships requires consistent effort, just like nurturing a RelationSIP. Small gestures made consistently have the ability to enrich relationships and yield long-term benefits. To highlight this concept, we created a heartwarming Mother's Day film celebrating the significance of small actions. Let's dive into the seamless flow of our journey, exploring relationSIPs, that started with this film.
Anyone who's an investor in Mutual Funds has the potential to live like a king. If you do just the right things at the right, or rather the sahi time, you'll surely get there. This film in particular talks about how starting multiple SIPs for multiple goals can help you be on your way to royal treatment.
Anyone who's an investor in Mutual Funds has the potential to live like royalty. If you do just the right things at the right, or rather the sahi time, you'll surely get there. This film in particular talks about how starting multiple SIPs for multiple goals can help live like a queen.
There are some decisions in life like what to gift someone on a wedding that will always remain puzzling. But when it comes to saving your taxes, sochna kya hai, #ELSSHaiNa!
When it comes to deciding for a holiday destination, decision-making isn’t always as easy as it seems. But when it comes to saving your taxes, sochna kya hai, #ELSSHaiNa!
Be it the weather or the stock market, life at times can be unpredictable! Either way, it’s important to always be prepared. Watch the video to see how Balanced Advantage Fund keeps your folio #HameshaTaiyaar against any unpredictable market movements.
Be it at the dinner party or in the stock market, life has its way of throwing surprises at you! Either way, it’s important to always be prepared. Watch the video to see how Balanced Advantage Fund keeps your folio #HameshaTaiyaar against any unpredictable market movements.
Through the Ras Ka Sama campaign, Figaro wanted to bring the life the flavours of regional India through favourite local cuisine. The region and cuisine in focus in the current video is Bengali cuisine from Kolkata.
Through the Ras Ka Sama campaign, Figaro wanted to bring the life the flavours of regional India through favourite local cuisine. The region and cuisine in focus in the current video is Awadhi cuisine from Lucknow.
Through the Ras Ka Sama campaign, Figaro wanted to bring the life the flavours of regional India through favourite local cuisine. The region and cuisine in focus in the current video is Tamilian cuisine from Pondicherry.
Through the Ras Ka Sama campaign, Figaro wanted to bring the life the flavours of regional India through favourite local cuisine. The region and cuisine in focus in the current video is Maharashtrian cuisine from Sawantwadi.
Figaro Olive Oil, with its wholesome food tasting session, invited the torchbearers of traditional cooking from all four corners of India to review the recipes and offer their stamp of approval. Will Figaro be able to win the trust of Naanis and Daadis? Let's see
Life lessons like Being resilient, Starting early, Having a goal, It's never too late to begin, Stepping up and Having the right guidance are important principles in life which can also be used as principles for successful investing.
Franklin Templeton | An Early Start - The Marathon of Life
In tune with 'The Marathon of Life' campaign, we created six powerful videos of marathon runners that embody the six vital qualities that one needs to possess to become a good investor - Starting early, Staying resilient, Having a goal, Seeking guidance, Stepping up, and It's never too late to start. This is the story of the 18-year-old Aman Mehla who started early and achieved great many things, and has time to achieve even greater things.
Franklin Templeton | Guidance - The Marathon of Life
This is an uplifting story of Deepak Oberoi who has dedicated his life to motivating others to unlock their full potential. After starting Mumbai Runners in 2012, he is currently training over 150 runners. Deepak has successfully guided hundreds of people realize their goal.
This a motivational story of Manmohan Talwar from 'The Marathon of Life' series. The video portrays how Manhoman has never let age come in the way of his dreams. At the age of 65, he has completed 47 half marathons and aims to complete 100 such marathons. Manmohan a perfect testimony of it's never too late begin.
Franklin Templeton | I am capable of more - #InvestForProgress
The book isn't being judged by its cover anymore but rather by its content today. Women are breaking the glass ceiling in all major sectors in India but somehow are still hesitant when it comes to making financial investments on their own. This video is an ode to these strong, resilient and ambitious women who strive for greatness, it also encourages them to break one more barrier and become financially independent.
Baithe baithe life mein kaafi cheese kar sakte hai... but when it comes to your money, letting it sit idle won't work. Watch this film that encapsulates the entire idea in just 30 seconds with fun copy and visuals.
All good things in life, take time. They need planning, patient and most importantly the resilience it takes to stay invested. Watch this film for AMFI's fun take on how Rome wasn't built in a day and nor can your wealth.
Vredestein Tyres’ 100+ year old legacy, now completes 1 year in India. Our journey began with a spectacular “Namaste India” campaign where we took over the Buddha International Circuit, and then carried on with the same gusto ever since. It was a year full of overcoming new challenges, redefining performance, and racing new hearts – but we’re only just picking up the pace!
Inequality comes in many shapes and shades, and sometimes it may also be invisible. On the occasion of #WomensDay2022, Greenlam urged everybody to be more mindful of gender barriers, that may not always be apparent at first.#GreenlamIndustries #HappyWomensDay #WomensDay2022 #GenderEquality
For it's International Men's Day campaign, Mutual Funds Sahi Hai wants its audience to change their perception towards men and Mutual Funds. Hence, a series of videos were introduced as a part of the #PerceptionBadlo campaign.
Mutual Funds Sahi Hai urges people to break stereotypes and respect the choices men make. For the International Men's Day campaign, the brand wants to indicate that the time is now to change. This video is a part of the #PerceptionBadlo campaign.
Hard work and hard-earned money, both matter a lot! And to save more of that hard-earned money, we encouraged everyone to invest in ELSS to save on tax deductions and say 'tax kata nahi, bacha'.
Pyaar mein katna is not in our control, but taxes mein kate ya nahi, is! So, this tax season we encouraged everyone to save more by investing in ELSS every month and say tax 'kata nahi, bacha'.
Want to invest in Mutual Funds, but not doing it because you know nothing about it? Worry not, it's not rocket science! Watch how we simplified the concept of Mutual Funds for AMFI. #MutualFundsSahiHai
There are various types of Mutual Funds schemes which cater to your different needs. Watch our video for AMFI to find out how we educated the audience about it. #MutualFundsSahiHai
AMFI | Explaining Systematic Investment Plan (SIP)
Systematic Investment Plan (SIP) is one of the most popular methods to invest in Mutual Funds. You can start investing in Mutual Funds with as little as INR 500 a month. Here's how we raised awareness about SIP with AMFI. #MutualFundsSahiHai
Axis Mutual Fund | The people want to know... #TaxFever
In our first film, Karan, a man in his 20s, is distressed when he sees his HR's reminder e-mail about tax. In the next scene, we see him being interviewed by an emphatic prime time news anchor, who says The people want to know why Karan always waits until the last moment to save taxes. In both our tax season videos for Axis Mutual Fund, we leverage well-known entertainment and pop culture figures and their catchphrases to get our message across.
Axis Mutual Fund | Kuch toh gadbad hai... #TaxFever
In the second film, we see a detective from the Tax Investigation Bureau (TIB), who, along with his team, is investigating Mr. and Mrs. Malhotra a couple who neither plans early for their taxes nor factors in wealth building into their tax plans. The format here parodies well-known detective shows on television which follow a similar format. In both our tax season videos for Axis Mutual Fund, we leverage well-known entertainment and pop culture figures and their catchphrases to get our message across.
Figaro | Recipe of Goodness- Apple Cinnamon Almond
Embrace festive togetherness with the delicious goodness of Figaro Olive oil. Create mouthwatering traditional delicacies and savour every bite of it. #SimplyChooseFigaro
A 'New India' awaits. One that is raring to move forward with every step you take towards a better future, with every step you take to Reach For Better.
HDFC Mutual Fund | Is Tax Giving You Sleepless Nights?
Tax can give you sleepless nights. But, investing in ELSS Schemes can help you save tax, create long-term wealth and enjoy a good night's sleep. #DontTaxJustRelax
We all dream of upgrading to a bigger, better and faster car. But, many times we get discouraged looking at the cost. A Systematic Investment Plan will not only help your finances stay on-track but also will help you achieve your dreams. Begin your financial journey here.
Whether it's getting a new phone or a house, we always seek to upgrade our lives in some way or another. And many times we make the mistake of believing that our goals are unaffordable or unachievable. But, a strong financial plan can not only help you stay on track but also help you achieve goals together. Begin your journey with a Systematic Investment Plan today.
Getting a healthy mouth is more than just brushing. Take a little extra care to achieve it because healthy eating starts from a healthy mouth. Don't just clean, #BeListerineClean
Mumbai Mirror vividly portrayed the 7 Islands of Mumbai by creating a series of their landmark reflections as interesting print innovation. To showcase the same, we created a video which highlighted the mirror reflection theme to reflect on the history of Bombay and showcase the location in its full glory.
Shoppers Stop | RIP the designations with denims to work
In the corporate culture, dressing is often dull and boring with denims being considered inappropriate. We took this opportunity to come up with 'Denim Nation' - a space where everyone embraces denims in their own unique way and lets their designations rest in peace forever to bring about a total upheaval.
SOS Children's Villages of India | #NoChildAlone campaign
SOS Children's Villages of India is an independent, non-governmental, social development organization that has pioneered a family approach to the long-term care of orphaned and abandoned children in India.
This approach is based on four principles: Each child needs a mother, and grows up most naturally with brothers and sisters, in their own house, within a supportive village environment.
To spread awareness about the same and to get people to donate towards the cause, Mirum India launched the #NoChildAlone campaign for SOS Children's Villages of India. This was the launch video of the campaign where the children themselves told the story of how an SOS village changed their lives for the better.
#AurEkKadam: A Women's Day Initiative for AMFI | A Businesswoman's Tale
From their first job in a leading organization to leading their companies to success, women have done it all. Yet, when it comes to making decisions about investments they take the back seat. On the occasion of Women's Day, we encouraged our women to take #AurEkKadam towards their financial planning with this video for AMFI. #AurEkKadam
#MatchDayWithYorkie is a dream come true for all football fanatics. With social distancing fast becoming the new normal, fans got a chance to have a long and hearty interaction with former Man Utd striker Dwight York. What’s more? They got to compete with the legend in simple football tasks, learn new insights and understand what inspires the legends to become who they are.
'High-gloss Laminates reflect your best self' - with this concept, we created a video for our client Greenlam Laminates and showcased their range of Hi-Gloss Surface Decor artfully in an International Exhibition.
A conceptual video inspiring interior decorators & architects to design ahead of time and create a masterpiece with Greenlam Laminates' Stone Marble Collection.
Hero Electric wanted to send its audience a positive message about the coming new year. Mirum India created a video that spoke about the need to start things with a purpose that would make the world a better place for everyone. Using #SmartBeginnings we urged the audience to make the right choices in 2021, switching to electric mobility being one of them.
Capturing the new face of a new India, that is leading the charge of positive change one house at a time. This film captures the common man as he adapts to a rapidly changing tomorrow and takes responsibility of the world that he lives in and wants to leave behind.
AMFI WOMEN’S DAY #MONEYMATTERSFORHER (Swati Kulkarni)
Women have been handling their home’s monthly budget for ages, but they should also start investing to fulfill their aspirations. Swati Kulkarni guides the women through three stages of investment.
AMFI | President of Franklin Templeton, Sanjay Sapre on Mutual Funds
From the right time to invest to the benefits of staying invested for a long time, Sanjay Sapre, President, Franklin Templeton spoke to us about planning a retirement fund.
Franklin Templeton | Romance with Risk - Dr. A Velumani
There is something about risk-takers that sets them apart from the status quo. They don't follow the benchmarks set by others. They aim to reach higher and for the better, and in the process, end up creating history. This is the story of one such legend who started his journey in a tiny village in Tamil Nadu and ended up making headlines at the National Stock Exchange.
Pride of Cows | POC testimonial video Ranveer Brar
Another video from the testimonial series of Pride of Cows 6th Anniversary celebration. In this video, we had celebrity chef Ranveer Brar, a long-time customer of Pride of Cows, to share his experience and wish Pride of Cows on their anniversary.
Witness the biggest Manchester United fan party in India, where the spirit of the Red Devils runs high! The energy is electric as the crowd comes alive with chants and cheers, united in their love for the iconic club. This epic event features appearances from legendary Man U players, who join in the celebration with the passionate fans. And the finale is the ultimate showstopper: the entire stadium erupts into song as they belt out the classic "Glory Glory Man United" anthem.
AMFI | #ELSSkiPaathshaala | Story # 1 - The Thirsty Crow
Even little efforts can eventually help you achieve big goals. You can choose to invest in ELSS through SIP, to avoid last minute hassles. Go on, be persistent just like the thirsty crow! #MutualFundsSahiHai #ELSSkiPaathshaala
AMFI | #ELSSkiPaathshaala | Story # 2 - The Hare And The Tortoise
Stay the course and reach your goals at your own pace, slowly and steadily. What’s more, you can opt to invest in ELSS via SIP or lumpsum! #MutualFundsSahiHai #ELSSkiPaathshaala
Talking a pop-culture icon and talking about it through the brand is one of the most popular ways of connecting with millennials. For the latest release of Star Wars: The Rise of Skywalker' movie, we focused on building Mutual Fund awareness by linking them with well-known Star Wars characters. We used various characters and their traits to describe what kind of Mutual Fund investor he or she would be.
People are now moving to digital for everything. Be it shopping, paying bills, networking, learning and so on. It was essential for us to meet our audience where they were and inform them about the modern way of investing in an interesting way. During Christmas, we introduced Modern Santa. A Santa who no longer follows his traditional way of gifting, but is now way more advanced than what we expected. In conclusion, encouraging the audience to move from traditional investments to modern investments i.e. Mutual Funds.
After winning her 5th gold in a month, Mirum paid Hima Das a well-deserving tribute on National Sports day and represented her entire journey through an animated video.
AMFI | Presenting the most unique Republic Day parade
Mutual Funds Sahi Hai brings to you The Financial Freedom Parade. Watch the video to know how we personified different Mutual Funds and educated the audience about them with our parade.
This Halloween, Bertolli joined the celebrations by urging everyone to make healthy choices by switching to Bertolli olive oil. Bertolli olive oil zero guilt!
Women rarely discard pretty things. They will always find a way to have it in their home. Recycling and upcycling come very naturally to them. The new Figaro 2 litre can is one such pretty thing that some women love to hold on to. This Womens Day, we show you 3 interesting ways to reuse the lovely can. How would you do it?
Do you, like Bachat Singh, find yourself counting every penny before filing taxes? Consider ELSS. With dual benefits of tax saving and long-term wealth creation, you don't need to fret over your finances anymore.
This campaign takes the analogy of a cat and cat puns to explain something as complex as ELSS Funds in a quirky way for the Millennials and Gen Z. Watch the case study to see how we did it.
KFC India | Winback Campaign #ChickenDoesntHoldGrudges
Mirum designed and executed an award-winning campaign for KFC to re-engage lapsed customers with the campaign #ChickenDoesn'tHoldGrudges. Each line of communication was strategically personalized and conveyed feelings of betrayal and outrage, but in an amusing manner. Basically, we used the cliché of the 'sweet-yet-psycho ex-lover' to create a unconventional campaign that worked wonders for the brand.
Here's how we encouraged our audience to go from Mutual Funds Nahi to #MutualFundsSahiHai. Presenting our case study for AMFI that raised awareness about Mutual Funds among audience across the nation. Watch the video to know how we achieved our goal.
Our Campaign - #MutualFundsSahiHai was a massive hit across all the digital platforms. Watch the entire video to know more about our initiative for AMFI.
Here's how we created a strong BharatBenz community on social media and broke the stereotypical ways, the commercial vehicle brands interact with stakeholders.
Franklin Templeton | The Marathon Of Life 2.0 - Case Study
To educate the investors about complex concepts like the power of compounding, diversification of portfolio and taking risks using the marathon as a metaphor via powerful storytelling with 3 powerful marathon runners.
Franklin Templeton | Invest For Progress - Case Study
Women in the country have taken a step towards empowerment, but their families also need to take a step in the right direction to make them feel empowered. For Women's Day, Franklin Templeton narrated the story of a family, that empowers a working woman, to not just learn to earn, but also learn to invest.
With the staggering numbers of influenza-related deaths, the need to highlight the severity of this illness was dire. This was an award-winning integrated campaign covering the spectrum of digital, television, in-clinic, languages, doctors and mother bloggers to drive widespread awareness.
