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Franklin Templeton
Franklin Templeton | An Early Start - The Marathon of Life
In tune with 'The Marathon of Life' campaign, we created six powerful videos of marathon runners that embody the six vital qualities that one needs to possess to become a good investor - Starting early, Staying resilient, Having a goal, Seeking guidance, Stepping up, and It's never too late to start. This is the story of the 18-year-old Aman Mehla who started early and achieved great many things, and has time to achieve even greater things.
Franklin Templeton
Franklin Templeton | Guidance - The Marathon of Life
This is an uplifting story of Deepak Oberoi who has dedicated his life to motivating others to unlock their full potential. After starting Mumbai Runners in 2012, he is currently training over 150 runners. Deepak has successfully guided hundreds of people realize their goal.
Franklin Templeton
Franklin Templeton | The Marathon of Life
This a motivational story of Manmohan Talwar from 'The Marathon of Life' series. The video portrays how Manhoman has never let age come in the way of his dreams. At the age of 65, he has completed 47 half marathons and aims to complete 100 such marathons. Manmohan a perfect testimony of it's never too late begin.
Franklin Templeton
Franklin Templeton | I am capable of more - #InvestForProgress
The book isn't being judged by its cover anymore but rather by its content today. Women are breaking the glass ceiling in all major sectors in India but somehow are still hesitant when it comes to making financial investments on their own. This video is an ode to these strong, resilient and ambitious women who strive for greatness, it also encourages them to break one more barrier and become financially independent.
Franklin Templeton
Franklin Templeton | Power of Compounding - The Marathon of Life
Compound Interest is the eighth wonder of the world. He who understands it, earns it...he who doesn't...pays it. You may think Compounding works only in the case of investments but believe us it works in life too. This is the story of Anuja Mudda who harnessed the power of compounding in her life! Watch to know how. #TheMarathonOfLife
Franklin Templeton
Franklin Templeton | No Risk. No Rewards. - The Marathon of Life
Willingness to take a risk, is the path to success! What is Risk? It's nothing but a well thought of decision which can bring about a change in one's life and investments. This is the story of Praveen Kumar, an ex-navy commando and a triathlete, who embraced risk at every point in his life and emerged a hero. #TheMarathonOfLife
Amazon India | Bring your Kid to Work
Amazon India decided to invite the kids to come experience a day in the life of their parents at Amazon India office. The kids got to meet with other employees across all verticals and learn something about each job. The video serves as a quick look at how the day went at their office.
Amazon India | Women's Day #PressForProgress
The goal of Amazon India's Women's Day campaign was to encourage all Indian women to #PressForProgress. The video highlights eight different stories of eight women from Amazon India, each with a different life, each pressing for progress in their own unique way.
Axis Mutual Fund | #ResponsibleHeroes
In the wake of the Covid 19 pandemic, helping our clients speak to and assure their audience was crucial. We did this with a narrative that celebrates the responsibility and sheer bravery displayed by everyday people, healthcare providers and essential workers, who've emerged as the real heroes during these difficult times.
Axis Mutual Fund | The people want to know... #TaxFever
In our first film, Karan, a man in his 20s, is distressed when he sees his HR's reminder e-mail about tax. In the next scene, we see him being interviewed by an emphatic prime time news anchor, who says The people want to know why Karan always waits until the last moment to save taxes. In both our tax season videos for Axis Mutual Fund, we leverage well-known entertainment and pop culture figures and their catchphrases to get our message across.
Axis Mutual Fund | Kuch toh gadbad hai... #TaxFever
In the second film, we see a detective from the Tax Investigation Bureau (TIB), who, along with his team, is investigating Mr. and Mrs. Malhotra a couple who neither plans early for their taxes nor factors in wealth building into their tax plans. The format here parodies well-known detective shows on television which follow a similar format. In both our tax season videos for Axis Mutual Fund, we leverage well-known entertainment and pop culture figures and their catchphrases to get our message across.
Figaro | Moms: Our BEST best friends forever!
We all have multiple best friends, let's admit. But there's one who beats them all! Our moms! During the lockdown, we rediscovered that, didn't we? She's a partner in day-to-day chores. Confirmed company during meals. Ever ready chai partner. A new ear for gossip. Fellow online shopper and fashion critique. This lockdown gave us our first best friend back. This Mother’s Day, let’s promise to never forget that there’s no better best friend than our moms!
Figaro | Figaro's Double Celebration on Diwali
Figaro stands for generations passing down their legacies, be it recipes or heirlooms. What if we reverse that this Diwali? What if kids teach their moms or grandmoms how to make their favourite dish? We mean, after all, Children's Day and Diwali are on the same day in 2020! So here, we have Kabir's interesting take on a Diwali delicacy, teaching his mom and grandmother while at it. But is his take entirely different?
An Inclusive Normal – Greenlam Industries
The pandemic has been tough on all of us. But for the visually impaired it has been rather difficult. This is because most of the things they do, depend so much on touching and feeling their surroundings. Greenlam Antivirus Laminates and Compacts were designed to build safer spaces for all, so that everyone could carry on living without worrying about safety & well-being in this #NewNormal. This is how Mirum India brought the entire idea to life!
HDFC Mutual Funds | #ComeBackStronger
When times are trying, and future is bleak, we seek reassurance and hope. In the light of CoViD-19, we wanted to build our audience's confidence and create a positive mindset for the future. Keeping the tone inspirational and empowering, we encouraged our audience to use this time well, so that they can come back stronger tomorrow.
HDFC Mutual Funds | Bade Gaadi ka #KyaPlanHai
We all dream of upgrading to a bigger, better and faster car. But, many times we get discouraged looking at the cost. A Systematic Investment Plan will not only help your finances stay on-track but also will help you achieve your dreams. Begin your financial journey here.
HDFC Mutual Funds | Bada Ghar Ka #KyaPlanHai
Whether it's getting a new phone or a house, we always seek to upgrade our lives in some way or another. And many times we make the mistake of believing that our goals are unaffordable or unachievable. But, a strong financial plan can not only help you stay on track but also help you achieve goals together. Begin your journey with a Systematic Investment Plan today.
HDFC Mutual Funds | #WorthTheWait Campaign
Despite the lack of patience, millennials still crave to upgrade their lifestyles. Whether it's getting a new phone, or even upgrading to better pay they are restless for wanting more. But most people forget that success isn't a destination. It's a process that teaches you to endure the ups and downs. Just like investing. So, start your journey with us, because at the end, the rewards are #WorthTheWait
Listerine | Don't let cavities keep you from what you love. #SwishDontMiss
Teeth and gum problems can keep you from things you love. It makes you miss out on important things like your favourite foods. And in this day and age of online food ordering, Cavities & Gum problems can act as villians. This feeling of FOMO is what we wanted to tap into with our campaign #SwishDontMiss. If one takes preventive measures like swishing with Listerine after brushing, then one doesn't need to miss out on anything.
Mumbai Mirror | Power of print
Mumbai Mirror vividly portrayed the 7 Islands of Mumbai by creating a series of their landmark reflections as interesting print innovation. To showcase the same, we created a video which highlighted the mirror reflection theme to reflect on the history of Bombay and showcase the location in its full glory.
Shoppers Stop | RIP the designations with denims to work
vIn the corporate culture, dressing is often dull and boring with denims being considered inappropriate. We took this opportunity to come up with 'Denim Nation' - a space where everyone embraces denims in their own unique way and lets their designations rest in peace forever to bring about a total upheaval.
SOS Children's Villages of India | #NoChildAlone campaign
SOS Children's Villages of India is an independent, non-governmental, social development organization that has pioneered a family approach to the long-term care of orphaned and abandoned children in India.
This approach is based on four principles: Each child needs a mother, and grows up most naturally with brothers and sisters, in their own house, within a supportive village environment.
To spread awareness about the same and to get people to donate towards the cause, Mirum India launched the #NoChildAlone campaign for SOS Children's Villages of India. This was the launch video of the campaign where the children themselves told the story of how an SOS village changed their lives for the better.
Amazon India | Bring your Kid to Work
Amazon India decided to invite the kids to come experience a day in the life of their parents at Amazon India office. The kids got to meet with other employees across all verticals and learn something about each job. The video serves as a quick look at how the day went at their office.
#AurEkKadam: A Women's Day Initiative for AMFI | An Avid Adventurer
There's no boundary when it comes to a determined woman. This is what makes them the strong individuals that they are. Yet, when it comes to financial planning decisions, some hesitate. On Women's Day, we urged them to take the step towards financial freedom. #AurEkKadam
#AurEkKadam: A Women's Day Initiative for AMFI
In the marathon of life, women are in leading positions. But in financial planning, some prefer to take a step back. On Women's Day, we came up with an initiative for AMFI to push the ladies in our lives into the forefront of financial planning with #AurEkKadam.
#AurEkKadam: A Women's Day Initiative for AMFI | A Businesswoman's Tale
From their first job in a leading organization to leading their companies to success, women have done it all. Yet, when it comes to making decisions about investments they take the back seat. On the occasion of Women's Day, we encouraged our women to take #AurEkKadam towards their financial planning with this video for AMFI. #AurEkKadam
What Happens at #MatchDayWithYorkie
#MatchDayWithYorkie is a dream come true for all football fanatics. With social distancing fast becoming the new normal, fans got a chance to have a long and hearty interaction with former Man Utd striker Dwight York. What’s more? They got to compete with the legend in simple football tasks, learn new insights and understand what inspires the legends to become who they are.
Greenlam Laminates | Manifesto Video for Design Divas
Decowood Design divas establish the stage for women to be the frontrunners in the design spectrum by recognizing and rewarding those with a flair for design. It provides the platform to turn imagination into reality for all the divas who come from different walks of life. With their rich experience in architecture and interior design, they get to showcase their talent and create magic with their vision.
Hero Electric | 2021 New Year Video
Hero Electric wanted to send its audience a positive message about the coming new year. Mirum India created a video that spoke about the need to start things with a purpose that would make the world a better place for everyone. Using #SmartBeginnings we urged the audience to make the right choices in 2021, switching to electric mobility being one of them.
Franklin Templeton | Romance with Risk - Dr. A Velumani
There is something about risk-takers that sets them apart from the status quo. They don't follow the benchmarks set by others. They aim to reach higher and for the better, and in the process, end up creating history. This is the story of one such legend who started his journey in a tiny village in Tamil Nadu and ended up making headlines at the National Stock Exchange.
Franklin Templeton | Anshini Jhaveri
With the goal to encourage our audience to become financially independent and participate in our contest, we created videos asking people what #FinancialIndependence means to them. Here's Anshini Jhaveri, a young entrepreneur, sharing her meaning of #FinancialIndependence.
AMFI
AMFI | Fathers Day - #BedtimeStoriesForDad
In most of the households, a father figure is someone who burnt the midnight oil for our future, as we slept peacefully. But whenever they were around us, they made sure that they made up for the time they couldn’t spend with us. Sometimes they did this by narrating bedtime stories about the heroic prince and princess. Therefore, we expressed our gratitude towards them with a bed-time story where HE is the hero and his all grown up prince/princess is living a happily ever after… thanks to his selfless hard work.
AMFI
AMFI | Father's Day 2020
This Father’s Day, MFSH wanted to convey to the young audience the importance of non-traditional investment avenues and how older generations can benefit from it. In terms of investments, parents often miss out on planning for their own future. Hence, showing concern for a parent’s well being by helping them reach their financial goals through an SIP.
AMFI
AMFI | New Year Resolutions
We often see the end of January as the end of New Year's resolutions. The team emphasized a resolution that would help improve one's financial health, which would help them achieve bigger life goals. Therefore, their investment journey can be as simple as starting an SIP in Mutual Funds.
AMFI
AMFI | The Rise of Skywalker
Talking a pop-culture icon and talking about it through the brand is one of the most popular ways of connecting with millennials. For the latest release of Star Wars: The Rise of Skywalker' movie, we focused on building Mutual Fund awareness by linking them with well-known Star Wars characters. We used various characters and their traits to describe what kind of Mutual Fund investor he or she would be.
AMFI
-AMFI | Christmas 2019
People are now moving to digital for everything. Be it shopping, paying bills, networking, learning and so on. It was essential for us to meet our audience where they were and inform them about the modern way of investing in an interesting way. During Christmas, we introduced Modern Santa. A Santa who no longer follows his traditional way of gifting, but is now way more advanced than what we expected. In conclusion, encouraging the audience to move from traditional investments to modern investments i.e. Mutual Funds.
AMFI
AMFI | Independence Day 2019
It is a known fact that independence did not come easily to India. When we celebrate Independence Day each year, we do it respecting and honouring the struggle of millions of people. In this video, Mirum implied that no matter your ups and downs, be ready stick it out during challenging times.
AMFI
AMFI | Seek expert's help for your investments because Jitne Muh, Utni Baatein on Dussehra
They say #JitneMuhUtniBaatein! But we said that don't let the chaos of other's opinions stop you from investing for your goals! Win over all the confusion by seeking guidance only from an expert! Start with www.mutualfundssahihai.com
Axis Mutual Fund
Axis Mutual Fund | ELSS ke saath likhiye apni #TaxKiNayiKahani
It’s time to move on, from a difficult year and from our age-old excuses of not making tax-saving investments on time. It’s time to make a change and write your #TaxKiNayiKahani with ELSS. After a difficult 2020, we wanted people to make one more important change in their new normal. A change which would help them plan their finances better. And that's the message we wanted to convey to all taxpayers through this video and campaign.
Figaro
Figaro celebrates Womens Day with interesting DIY
Women rarely discard pretty things. They will always find a way to have it in their home. Recycling and upcycling come very naturally to them. The new Figaro 2 litre can is one such pretty thing that some women love to hold on to. This Womens Day, we show you 3 interesting ways to reuse the lovely can. How would you do it?
Greenlam Laminates
Greenlam Laminates | Blippar
When art and technology come together, expect something magical. Greenlam Laminates - Asia's largest laminate manufacturing company launched its newest collection 'Greenlam Expressions 2017' on Blippar - the world's Leading Visual Discovery App and made the world sit back and explore the first intaractive shade-card.
Hero Electric
Hero Electric | Ek bharosemand saathi
Through this video and the campaign #HarSafarElectric, we wanted to bring out the message that Hero Electric is not just a brand that makes transportation convenient for us. But, it is also a brand that celebrates our everyday journey by being our perfect travel companion.
Hero Electric
Hero Electric | Har safar khoobsurat, Hero Electric ke saath
#HarSafarElectric celebrates every individual who switches to a greener, energy-efficient transport. Because, when someone chooses to ride a Hero Electric vehicle, they don't just ride a bike, they contribute towards making our planet greener, happier and healthier.
Franklin Templeton
Franklin Templeton | Invest For Progress - Case Study
Women in the country have taken a step towards empowerment, but their families also need to take a step in the right direction to make them feel empowered. For Women's Day, Franklin Templeton narrated the story of a family, that empowers a working woman, to not just learn to earn, but also learn to invest.
Franklin Templeton
Franklin Templeton | The Marathon Of Life - Case Study
People are now moving to digital for everything. Be it shopping, paying bills, networking, learning and so on. It was essential for us to meet our audience where they were and inform them about the modern way of investing in an interesting way. During Christmas, we introduced Modern Santa. A Santa who no longer follows his traditional way of gifting, but is now way more advanced than what we expected. In conclusion, encouraging the audience to move from traditional investments to modern investments i.e. Mutual Funds.
Sanofi
Sanofi | Stop Flu Healthcare Integrated Campaign
With the staggering numbers of influenza-related deaths, the need to highlight the severity of this illness was dire. This was an award-winning integrated campaign covering the spectrum of digital, television, in-clinic, languages, doctors and mother bloggers to drive widespread awareness.
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Greenlam | Time to Celebrate Home
This Greenlam digital film revolves around a tricky situation we have all faced at work. 'Urgent Changes', a term that renders horror in the minds of any weary team eagerly waiting to wrap up their day, are required to be sent on the Diwali Eve. But this particular team prides itself on thinking outside the box. What ensues is true testament of leadership and team work to ensure everybody gets to go home for Diwali and celebrate with their loved ones, as Greenlam believes that Diwali is a time to celebrate at home and also a time to celebrate your beautiful home!
Franklin Templeton
Franklin Templeton | Power of Compounding - The Marathon of Life
Compound Interest is the eighth wonder of the world. He who understands it, earns it...he who doesn't...pays it. You may think Compounding works only in the case of investments but believe us it works in life too. This is the story of Anuja Mudda who harnessed the power of compounding in her life! Watch to know how. #TheMarathonOfLife
Franklin Templeton
Franklin Templeton | No Risk. No Rewards. - The Marathon of Life
Willingness to take a risk, is the path to success! What is Risk? It's nothing but a well thought of decision which can bring about a change in one's life and investments. This is the story of Praveen Kumar, an ex-navy commando and a triathlete, who embraced risk at every point in his life and emerged a hero. #TheMarathonOfLife
An Inclusive Normal – Greenlam Industries
The pandemic has been tough on all of us. But for the visually impaired it has been rather difficult. This is because most of the things they do, depend so much on touching and feeling their surroundings. Greenlam Antivirus Laminates and Compacts were designed to build safer spaces for all, so that everyone could carry on living without worrying about safety & well-being in this #NewNormal. This is how Mirum India brought the entire idea to life!
AMFI | Investing with Confidence Sahi Hai | Happy Diwali
In this series of light-hearted digital films, we use funny and nostalgic Diwali moments as frameworks to share pieces of wisdom about investing in mutual funds. In this one, we show how even in matters of investing, as in life, there will be many naysayers who will pull us back. But oftentimes, a little confidence in ourselves delivers.
AMFI | Regulated Investments Sahi Hai | Happy Diwali
Everyone hates “Phuskees”, especially when we’ve put our money into them unknowingly. This film, part of a series sharing pieces of wisdom about investing using funny and nostalgic Diwali moments, reminds us that only regulated investments, like mutual funds, can help us avoid “Phuskees” in real life.
AMFI | Different Funds for Different Needs Sahi Hai | Happy Diwali
In this light-hearted film, part of the series of Diwali films for Mutual Funds Sahi Hai, we remind everyone that there are different funds for different financial tastes just like there are different favourites among different people when it comes to Diwali delicacies.
AMFI | Well-informed decisions lena Sahi Hai | Happy Diwali
Some investments that promise we’ll get rich quick, often also bring with them unknown risks. Exactly what this film dramatizes as part of the series of films sharing pieces of wisdom about investing using funny and nostalgic Diwali moments.
Strong OR Beautiful nahi, Strong AUR Beautiful. #YoungSoch
Convention says, beautiful women and sports don’t make a great pair. We beg to differ. It is the age of beauty with substance. This film, part of the #YoungSoch campaign, shows how it is now the age of strong AUR (meaning AND in Hindi) beautiful.
Let your beauty inspire others. #YoungSoch
There is an old belief that beautiful women should shield their beauty from the world lest you attract the ‘evil eye’. Santoor says, why shield when you can embrace your beauty and inspire the world to do so as well! This is what the #YoungSoch campaign is all about.
AMFI | RelationSIP - Fathers Day
Mutual Funds Sahi Hai celebrated Father's Day this year with a film under the relationSIP campaign. It celebrates fatherhood in all its different hues and the effort that a father puts when a baby is on its way. Watch this heartwarming film with a beautiful twist in the end.
AMFI | Love, Responsibility, Planning - A Perfect Gift
Building meaningful relationships requires consistent effort, just like nurturing a RelationSIP. Small gestures made consistently have the ability to enrich relationships and yield long-term benefits. To highlight this concept, we created a heartwarming Mother's Day film celebrating the significance of small actions. Let's dive into the seamless flow of our journey, exploring relationSIPs, that started with this film.
AMFI | SIP Baadshah
Anyone who's an investor in Mutual Funds has the potential to live like a king. If you do just the right things at the right, or rather the sahi time, you'll surely get there. This film in particular talks about how starting multiple SIPs for multiple goals can help you be on your way to royal treatment.
AMFI | SIP ki Raani
Anyone who's an investor in Mutual Funds has the potential to live like royalty. If you do just the right things at the right, or rather the sahi time, you'll surely get there. This film in particular talks about how starting multiple SIPs for multiple goals can help live like a queen.
Axis Mutual Fund | #HameshaTaiyaar (Dinner)
Be it at the dinner party or in the stock market, life has its way of throwing surprises at you! Either way, it’s important to always be prepared. Watch the video to see how Balanced Advantage Fund keeps your folio #HameshaTaiyaar against any unpredictable market movements.
Franklin Templeton
Franklin Templeton | An Early Start - The Marathon of Life
In tune with 'The Marathon of Life' campaign, we created six powerful videos of marathon runners that embody the six vital qualities that one needs to possess to become a good investor - Starting early, Staying resilient, Having a goal, Seeking guidance, Stepping up, and It's never too late to start. This is the story of the 18-year-old Aman Mehla who started early and achieved great many things, and has time to achieve even greater things.
Franklin Templeton
Franklin Templeton | Guidance - The Marathon of Life
This is an uplifting story of Deepak Oberoi who has dedicated his life to motivating others to unlock their full potential. After starting Mumbai Runners in 2012, he is currently training over 150 runners. Deepak has successfully guided hundreds of people realize their goal.
Franklin Templeton
Franklin Templeton | The Marathon of Life
This a motivational story of Manmohan Talwar from 'The Marathon of Life' series. The video portrays how Manhoman has never let age come in the way of his dreams. At the age of 65, he has completed 47 half marathons and aims to complete 100 such marathons. Manmohan a perfect testimony of it's never too late begin.
Franklin Templeton
Franklin Templeton | I am capable of more - #InvestForProgress
The book isn't being judged by its cover anymore but rather by its content today. Women are breaking the glass ceiling in all major sectors in India but somehow are still hesitant when it comes to making financial investments on their own. This video is an ode to these strong, resilient and ambitious women who strive for greatness, it also encourages them to break one more barrier and become financially independent.
Vredestein India | Heart Racing Beginnings
Vredestein Tyres’ 100+ year old legacy, now completes 1 year in India. Our journey began with a spectacular “Namaste India” campaign where we took over the Buddha International Circuit, and then carried on with the same gusto ever since. It was a year full of overcoming new challenges, redefining performance, and racing new hearts – but we’re only just picking up the pace!
Greenlam | Women’s Day Film
Inequality comes in many shapes and shades, and sometimes it may also be invisible. On the occasion of #WomensDay2022, Greenlam urged everybody to be more mindful of gender barriers, that may not always be apparent at first.#GreenlamIndustries #HappyWomensDay #WomensDay2022 #GenderEquality
Axis Mutual Fund | The people want to know... #TaxFever
In our first film, Karan, a man in his 20s, is distressed when he sees his HR's reminder e-mail about tax. In the next scene, we see him being interviewed by an emphatic prime time news anchor, who says The people want to know why Karan always waits until the last moment to save taxes. In both our tax season videos for Axis Mutual Fund, we leverage well-known entertainment and pop culture figures and their catchphrases to get our message across.
Axis Mutual Fund | Kuch toh gadbad hai... #TaxFever
In the second film, we see a detective from the Tax Investigation Bureau (TIB), who, along with his team, is investigating Mr. and Mrs. Malhotra a couple who neither plans early for their taxes nor factors in wealth building into their tax plans. The format here parodies well-known detective shows on television which follow a similar format. In both our tax season videos for Axis Mutual Fund, we leverage well-known entertainment and pop culture figures and their catchphrases to get our message across.
HDFC Mutual Funds | Bade Gaadi ka #KyaPlanHai
We all dream of upgrading to a bigger, better and faster car. But, many times we get discouraged looking at the cost. A Systematic Investment Plan will not only help your finances stay on-track but also will help you achieve your dreams. Begin your financial journey here.
HDFC Mutual Funds | Bada Ghar Ka #KyaPlanHai
Whether it's getting a new phone or a house, we always seek to upgrade our lives in some way or another. And many times we make the mistake of believing that our goals are unaffordable or unachievable. But, a strong financial plan can not only help you stay on track but also help you achieve goals together. Begin your journey with a Systematic Investment Plan today.
Mumbai Mirror | Power of print
Mumbai Mirror vividly portrayed the 7 Islands of Mumbai by creating a series of their landmark reflections as interesting print innovation. To showcase the same, we created a video which highlighted the mirror reflection theme to reflect on the history of Bombay and showcase the location in its full glory.
Shoppers Stop | RIP the designations with denims to work
In the corporate culture, dressing is often dull and boring with denims being considered inappropriate. We took this opportunity to come up with 'Denim Nation' - a space where everyone embraces denims in their own unique way and lets their designations rest in peace forever to bring about a total upheaval.
SOS Children's Villages of India | #NoChildAlone campaign
SOS Children's Villages of India is an independent, non-governmental, social development organization that has pioneered a family approach to the long-term care of orphaned and abandoned children in India.
This approach is based on four principles: Each child needs a mother, and grows up most naturally with brothers and sisters, in their own house, within a supportive village environment.
To spread awareness about the same and to get people to donate towards the cause, Mirum India launched the #NoChildAlone campaign for SOS Children's Villages of India. This was the launch video of the campaign where the children themselves told the story of how an SOS village changed their lives for the better.
#AurEkKadam: A Women's Day Initiative for AMFI | A Businesswoman's Tale
From their first job in a leading organization to leading their companies to success, women have done it all. Yet, when it comes to making decisions about investments they take the back seat. On the occasion of Women's Day, we encouraged our women to take #AurEkKadam towards their financial planning with this video for AMFI. #AurEkKadam
What Happens at #MatchDayWithYorkie
#MatchDayWithYorkie is a dream come true for all football fanatics. With social distancing fast becoming the new normal, fans got a chance to have a long and hearty interaction with former Man Utd striker Dwight York. What’s more? They got to compete with the legend in simple football tasks, learn new insights and understand what inspires the legends to become who they are.
Hero Electric | 2021 New Year Video
Hero Electric wanted to send its audience a positive message about the coming new year. Mirum India created a video that spoke about the need to start things with a purpose that would make the world a better place for everyone. Using #SmartBeginnings we urged the audience to make the right choices in 2021, switching to electric mobility being one of them.
Hero Electric | An EcoHero, on & off the road
Capturing the new face of a new India, that is leading the charge of positive change one house at a time. This film captures the common man as he adapts to a rapidly changing tomorrow and takes responsibility of the world that he lives in and wants to leave behind.
Franklin Templeton | Romance with Risk - Dr. A Velumani
There is something about risk-takers that sets them apart from the status quo. They don't follow the benchmarks set by others. They aim to reach higher and for the better, and in the process, end up creating history. This is the story of one such legend who started his journey in a tiny village in Tamil Nadu and ended up making headlines at the National Stock Exchange.
ApolloxSports | Chants, Cheers, & Glory | #ILoveUnited
Witness the biggest Manchester United fan party in India, where the spirit of the Red Devils runs high! The energy is electric as the crowd comes alive with chants and cheers, united in their love for the iconic club. This epic event features appearances from legendary Man U players, who join in the celebration with the passionate fans. And the finale is the ultimate showstopper: the entire stadium erupts into song as they belt out the classic "Glory Glory Man United" anthem.
AMFI | The Rise of Skywalker
Talking a pop-culture icon and talking about it through the brand is one of the most popular ways of connecting with millennials. For the latest release of Star Wars: The Rise of Skywalker' movie, we focused on building Mutual Fund awareness by linking them with well-known Star Wars characters. We used various characters and their traits to describe what kind of Mutual Fund investor he or she would be.
AMFI | Christmas 2019
People are now moving to digital for everything. Be it shopping, paying bills, networking, learning and so on. It was essential for us to meet our audience where they were and inform them about the modern way of investing in an interesting way. During Christmas, we introduced Modern Santa. A Santa who no longer follows his traditional way of gifting, but is now way more advanced than what we expected. In conclusion, encouraging the audience to move from traditional investments to modern investments i.e. Mutual Funds.
Figaro celebrates Womens Day with interesting DIY
Women rarely discard pretty things. They will always find a way to have it in their home. Recycling and upcycling come very naturally to them. The new Figaro 2 litre can is one such pretty thing that some women love to hold on to. This Womens Day, we show you 3 interesting ways to reuse the lovely can. How would you do it?
KFC India | Winback Campaign #ChickenDoesntHoldGrudges
Mirum designed and executed an award-winning campaign for KFC to re-engage lapsed customers with the campaign #ChickenDoesn'tHoldGrudges. Each line of communication was strategically personalized and conveyed feelings of betrayal and outrage, but in an amusing manner. Basically, we used the cliché of the 'sweet-yet-psycho ex-lover' to create a unconventional campaign that worked wonders for the brand.
Franklin Templeton | Invest For Progress - Case Study
Women in the country have taken a step towards empowerment, but their families also need to take a step in the right direction to make them feel empowered. For Women's Day, Franklin Templeton narrated the story of a family, that empowers a working woman, to not just learn to earn, but also learn to invest.
Sanofi | Stop Flu Healthcare Integrated Campaign
With the staggering numbers of influenza-related deaths, the need to highlight the severity of this illness was dire. This was an award-winning integrated campaign covering the spectrum of digital, television, in-clinic, languages, doctors and mother bloggers to drive widespread awareness.