Marketing Automation Services
Marketers want to understand their customers and communicate with them better. But with increasing number of communication channels and diversity of audiences, this is becoming difficult. Marketing Automation enables businesses to seamlessly integrate multiple marketing channels on a unified dashboard, segment databases into niche audiences, serve personalised communication to your customers, optimize campaigns in real-time and improve your marketing ROI… all this at a click of a button.
Marketing Automation Experts
Marketing Automation Experts Mirum is a Salesforce Crest Consulting Partner with 10+ years experience in providing Marketing Automation services right from preparing a blueprint for the solution, implementation of the platform, managing the campaigns to providing creative and media support to amplify these campaigns. With over 100+ installations, we are the right partner for you.
10+ years of experience with 100+ installations
Team with 70+ Salesforce certifications
One Stop Shop
End-to-end solution for the entire spectrum of marketing automation
Our Solution Architects work closely with your Marketing and Technology teams to assess your marketing challenges and IT requirements. Our team then designs a marketing automation solution which is a right fit for you, by adopting the best practices and following the industry guidelines. Finally a solution roadmap is prepared for seamless integration of the marketing automation platform with the client’s existing technology stack.
Implementation of the proposed solution architecture needs to be effective. We help in implementing the best solutions involving the identification, adaptation, and installation of new and enhanced future-proof business and technical scenarios. Our implementation team works closely with your IT team for installation, integration and migration of the solution with your existing IT infrastructure. Our team follows Agile methodology to deliver a solution which is flawless, rigorously tested and on schedule.
A marketing automation platform is only as good as the campaigns you execute. An effective marketing automation campaign requires diligent planning, timely execution, and a tons of knowledge and insight into the audience you’re reaching out to. We provide end-to-end consulting and campaign management services from planning, execution, tracking, optimization to analysis the campaign.
Creative & Media Services
Media and Creative team works hand-in-hand to run a successful campaign. Our creative team helps in crafting communication which engages the audience whereas the media team helps in maximizing the reach of the marketing automation campaign by tapping into multiple marketing channels.
Our Platform Expertise
Salesforce Marketing Cloud’s Journey Builder is a campaign planning tool that enables clients to design and automate cross-channel personalised experiences at every touchpoint with the brand during the customer lifecycle.
Audience Studio (DMP)
Audience Studio is data management platform (DMP) which gives your deep insights by allowing you to capture, unify, and activate your data to strengthen your consumer relationships across every touchpoint. Audience Studio helps create a 360-degrees view of a customer by combining all your data from any source to deliver more relevant and customised marketing experience.
Datorama enables you to connect new channels, tools, and internal systems instantly to drive ROI, speed, and growth across your business. Datorama makes it easy to bring any data into the platform, no matter where it comes from, and then uses AI to make sense of it.
Interaction Studio reacts to the real-time behavior of consumers as they interact with a brand’s owned channels, including online through email, social and mobile, and offline via in-store or kiosks. Based on these engagements, Interaction Studio enables companies to deliver contextually relevant experiences in real-time across their marketing channels.
Pardot is a lead generation and nurturing system. Pardot enables small and mid-sized businesses to divisions of large enterprise organisations, to track and measure the effectiveness of their communications, gain insight into user behavior, and personalize content across campaigns.
Your brand should be easily accessible on every device. With fast changing technology landscape, it has become even more important for clients to consistently upgrade their online presence. With over a decade of experience, Mirum understands your brand needs and provides all the technology requirements – websites, mobile applications, chatbots, SEO – under one roof.
Top Quality Code
Stable and easy to maintain code scripting
On Time Delivery
Efficient project management adhering to delivery timelines
Versatility to work with any technology stack
Robust quality check protocols
Round the clock servicing
Team of technology experts
Sitecore is an enterprise-class web content management (CMS) platform offering flexible development, sophisticated publishing options and a powerful mobile platform to connect with your audience. SiteCore is the industry leading CMS product with an integrated platform powered by .net CMS, commerce and digital marketing tools. . Whether you are looking to develop a website for retail or an enterprise web application for your business users, our offshore team of SiteCore developers can help you design and build it easily.
Open Source CMS (Wordpress/Drupal)
Mirum has expertise in creating brand websites using open source CMS viz. Wordpress, Drupal, etc. These open source platforms enable quick turn around times and has a rich ecosystem of themes and plugins enabling brands to have an extremely robust and secure digital presence in a short amount of time.
We offer UI/UX design services for your web and mobile apps. Our diverse portfolio spans over many different platforms, technology stacks, and industries – enabling us to create a strong business identity across our client base. Our core expertise is in designing on-screen elements, which we do by identifying the needs of our clients and then translating them into visually appealing user interfaces (UI) and intuitive user experiences (UX).
We follow the DevOps practice of operations and technology engineers working together in the entire service lifecycle of the project, from design phase, through the development process to final delivery.
Search Engine Optimisation
SEO is the process of optimizing your site and its content to get better visibility in organic search results. It helps you improve your business’s online presence, attract more traffic to its site, target qualified leads, and increase sales.
Quality Assurance (QA)
QA is an essential part of software development to quality of the product will be maintained through its lifecycle. We follow a systematic and rigorous approach to ensure that errors and defects in the system are identified and fixed before they reach to end users.
Our Select Work
Mercedes Benz Vans
Mercedes Benz wanted to overhaul their existing online portal and also sell used Mercedes vans along with their new vans. We designed an automotive e-commerce solution using Sitecore-based backend and also built in business management and insights tool for dealers.
Indian Red Cross Society
We created a first ever Online Blood Banking Platform analogus to a blood bank. We developed a website and a mobile app to make people deposit, withdraw and transfer blood, as & when required. This campaign won the Cannes Silver Lion in Mobile App Design Category.
Kentucky Fried Chicken (KFC)
How we humanized the KFC brand across all touch points in the consumer journey using Salesforce Marketing Cloud– from hyper personalised acquisition emails through to re-engagement at abandon carts.